Reasons why tourists chose to visit South Korea 2022, by gender
According to a survey conducted in South Korea throughout 2022, around 70 percent of female and 65 percent of male tourists stated that they chose South Korea as a travel destination in order to take food or gourmet tours. Other popular reasons included going shopping and experiencing nature. There were particularly noticeable gender differences for tourists who visited for reasons related to shopping and K-pop/Hallyu, both of which were more prevalent among female tourists.