Donations to charity in the U.S. 2013, by channel

Here you can see a breakdown of the types of channels that were used by donors in the United States to give money to charity over the past 2 years as of May 2013. The research shows that the most popular channel for giving was checkout donations, with 50 percent of donors saying that they had used this method previously.

Donations made to charity in the U.S. from 2011 to 2013, by channel used

Channel	Share of respondents
Checkout donations	50%
Purchase of proceeds	40%
Online donation	39%
Pledge	35%
Honor/tribute gift	32%
Mailed check/credit card*	32%
Street canvassing*	25%
Third Party Vendor*	21%
Email*	15%
Phone	11%
Door to door*	8%
Mobile text	8%
Social netowrking site	6%
Online ad*	6%
Will/planned gift	5%
Radio/TV*	5%
Stocks, bonds, property	2%

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Release date

August 2013

More information

Region

United States

Survey time period

May 13 to 24, 2013

Number of respondents

11,014 respondents

Age group

18 years and older

Special properties

U.S. donors

Method of interview

Online survey

Supplementary notes

*New or changed attributes with no tracking data

Citation formats

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