New U.S. donors - distribution by income and channel

The statistic shows the distribution of new U.S. charity donors by household income and acquisition channel in 2010. In that year, 7 percent of new donors who were acquired online had incomes of less than $25,000 U.S. dollars per year.

Distribution of new U.S. charity donors by household income and acquisition channel in 2010

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Source

Release date

May 2011

Region

United States

Survey time period

June 2006 - December 2010

Number of respondents

28 major national nonprofit organizations

Method of interview

Online survey

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Statistics on "Charities in the United Kingdom (UK)"

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