New U.S. donors - distribution by income and channel

Distribution of new U.S. charity donors by household income and acquisition channel in 2010

New U.S. donors - distribution by income and channel The statistic shows the distribution of new U.S. charity donors by household income and acquisition channel in 2010. In that year, 7 percent of new donors who were acquired online had incomes of less than $25,000 U.S. dollars per year.
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Distribution of new U.S. charity donors by household income and acquisition channel in 2010

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Household income of new donorsJoined onlineJoined by mail
Less than $25,0007%15%
$25,001-$50,00023%32%
$50,001-$75,00021%21%
$75,001-$100,00017%12%
$100,001-$145,00021%13%
More than $145,00111%5%
Household income of new donorsJoined onlineJoined by mail
Less than $25,0007%15%
$25,001-$50,00023%32%
$50,001-$75,00021%21%
$75,001-$100,00017%12%
$100,001-$145,00021%13%
More than $145,00111%5%
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The statistic shows the distribution of new U.S. charity donors by household income and acquisition channel in 2010. In that year, 7 percent of new donors who were acquired online had incomes of less than $25,000 U.S. dollars per year.
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