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New U.S. donors - distribution by income and channel

Published by Statista Research Department, May 1, 2011
The statistic shows the distribution of new U.S. charity donors by household income and acquisition channel in 2010. In that year, 7 percent of new donors who were acquired online had incomes of less than $25,000 U.S. dollars per year.

Distribution of new U.S. charity donors by household income and acquisition channel in 2010

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Source

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Release date

May 2011

Region

United States

Survey time period

June 2006 - December 2010

Number of respondents

28 major national nonprofit organizations

Method of interview

Online survey

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