New U.S. donors - distribution by income and channel
Distribution of new U.S. charity donors by household income and acquisition channel in 2010
by Statista Research Department,
last edited
May 1, 2011
The statistic shows the distribution of new U.S. charity donors by household income and acquisition channel in 2010. In that year, 7 percent of new donors who were acquired online had incomes of less than $25,000 U.S. dollars per year.
Distribution of new U.S. charity donors by household income and acquisition channel in 2010
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| Household income of new donors | Joined online | Joined by mail |
|---|---|---|
| Less than $25,000 | 7% | 15% |
| $25,001-$50,000 | 23% | 32% |
| $50,001-$75,000 | 21% | 21% |
| $75,001-$100,000 | 17% | 12% |
| $100,001-$145,000 | 21% | 13% |
| More than $145,001 | 11% | 5% |
| Household income of new donors | Joined online | Joined by mail |
|---|---|---|
| Less than $25,000 | 7% | 15% |
| $25,001-$50,000 | 23% | 32% |
| $50,001-$75,000 | 21% | 21% |
| $75,001-$100,000 | 17% | 12% |
| $100,001-$145,000 | 21% | 13% |
| More than $145,001 | 11% | 5% |
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by Statista Research Department,
last edited
May 1, 2011
The statistic shows the distribution of new U.S. charity donors by household income and acquisition channel in 2010. In that year, 7 percent of new donors who were acquired online had incomes of less than $25,000 U.S. dollars per year.
- Source
- Blackbaud
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2011
- Region
- United States
- Survey time period
- June 2006 - December 2010
- Number of respondents
- 28 major national nonprofit organizations
- Method of interview
- Online survey
Source
- Source
- Blackbaud
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2011
More information
- Region
- United States
- Survey time period
- June 2006 - December 2010
- Number of respondents
- 28 major national nonprofit organizations
- Method of interview
- Online survey
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