Interest in visiting the United Kingdom (UK) 2017, by travel market

This statistic presents the level of interest 8 key international travel markets have in visiting the United Kingdom as of 2017. Chinese travelers showed the highest level of interest in visiting the UK, with 69 percent saying they are very interested and 29 percent slightly interested in the destination. A large proportion of US travelers were also very interested in the destination, saying they would go tomorrow if they could.
The UK has become a popular destination for Chinese tourists, with the growth in arrivals from China being significantly above the average in the UK in 2015. Tourist arrivals from China measured over 123 thousand in 3rd quarter 2016.

How interested would you say you are in visiting the United Kingdom?

Very interested - if I could, I would go there tomorrowSlightly interested - interested in a visit to the UK, but not a priority destinationNot very interested - I'm not interested right now, but that may changeNot at all interested - I have no interest in travel to the UK
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Release date

April 2017


United Kingdom

Survey time period

February 22 to March 9, 2017

Number of respondents


Age group

18 years and older

Special properties

Adults from 8 inbound markets to the UK, who traveled internationally in the last 5 years*

Method of interview

Online interview

Supplementary notes

* Respondents from 8 key international markets to the UK: US n=1,004; Germany n=1,003; France n=1,001; Russia n=1,003; Saudi Arabia= 502; Australia n=1,004; Republic of Ireland n=1,004; China n=1,002.

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