Alternative destinations considered by long haul visitors to the UK 2016

This statistic presents the leading destinations long-haul holiday travelers considered as an alternative to the United Kingdom in 2016. France was the most considered alternative destination by visitors to Britain, with 41 percent of respondents. Germany, Italy and Spain were also popular considerations for an alternative holiday location.

Leading alternative destinations considered by long haul visitors before booking a holiday to the United Kingdom (UK) in 2016*

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Release date

December 2016


United Kingdom

Survey time period

Spring 2016

Number of respondents


Age group

18 years and older

Special properties

All long-haul holiday visitors to Britain for least 2 nights within the last 3 years

Method of interview

Online interview

Supplementary notes

* The original survey question was worded as follows: "When you chose to visit Britain on holiday, did you consider any of the below countries as an alternative destination for that trip?".
** Conducted with 12 key long haul markets to the UK: New Zealand, USA, Canada, Australia, Brazil, Russia, India, China, Japan, South Korea, Saudi Arabia and UAE.

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Statistics on "Inbound tourism in the United Kingdom (UK)"

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