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Alternative destinations considered by long haul visitors to the UK 2016

Leading alternative destinations considered by long haul visitors before booking a holiday to the United Kingdom (UK) in 2016*

Alternative destinations considered by long haul visitors to the UK 2016 This statistic presents the leading destinations long-haul holiday travelers considered as an alternative to the United Kingdom in 2016. France was the most considered alternative destination by visitors to Britain, with 41 percent of respondents. Germany, Italy and Spain were also popular considerations for an alternative holiday location.
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Leading alternative destinations considered by long haul visitors before booking a holiday to the United Kingdom (UK) in 2016*

Share of holiday visitors
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Share of holiday visitors
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Description

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This statistic presents the leading destinations long-haul holiday travelers considered as an alternative to the United Kingdom in 2016. France was the most considered alternative destination by visitors to Britain, with 41 percent of respondents. Germany, Italy and Spain were also popular considerations for an alternative holiday location.
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Release date
December 2016
Region
United Kingdom
Survey time period
Spring 2016
Number of respondents
2434**
Age group
18 years and older
Special properties
All long-haul holiday visitors to Britain for least 2 nights within the last 3 years
Method of interview
Online interview
Supplementary notes
* The original survey question was worded as follows: "When you chose to visit Britain on holiday, did you consider any of the below countries as an alternative destination for that trip?".
** Conducted with 12 key long haul markets to the UK: New Zealand, USA, Canada, Australia, Brazil, Russia, India, China, Japan, South Korea, Saudi Arabia and UAE.
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Statistics on "Holiday travel in the United Kingdom (UK)"
  • Overview
The most important statistics
  • Holidays abroad
  • Planning and booking
  • Destinations
  • Holiday travel behavior
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