This statistic presents the leading destinations long-haul holiday travelers considered as an alternative to the United Kingdom in 2016. France was the most considered alternative destination by visitors to Britain, with 41 percent of respondents. Germany, Italy and Spain were also popular considerations for an alternative holiday location.
Leading alternative destinations considered by long haul visitors before booking a holiday to the United Kingdom (UK) in 2016*
All long-haul holiday visitors to Britain for least 2 nights within the last 3 years
Method of interview
Online interview
Supplementary notes
* The original survey question was worded as follows: "When you chose to visit Britain on holiday, did you consider any of the below countries as an alternative destination for that trip?". ** Conducted with 12 key long haul markets to the UK: New Zealand, USA, Canada, Australia, Brazil, Russia, India, China, Japan, South Korea, Saudi Arabia and UAE.
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VisitBritain. (December 1, 2016). Leading alternative destinations considered by long haul visitors before booking a holiday to the United Kingdom (UK) in 2016* [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/692982/alternative-destinations-considered-by-long-haul-visitors-to-britain-uk/
VisitBritain. "Leading alternative destinations considered by long haul visitors before booking a holiday to the United Kingdom (UK) in 2016*." Chart. December 1, 2016. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/692982/alternative-destinations-considered-by-long-haul-visitors-to-britain-uk/
VisitBritain. (2016). Leading alternative destinations considered by long haul visitors before booking a holiday to the United Kingdom (UK) in 2016*. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/692982/alternative-destinations-considered-by-long-haul-visitors-to-britain-uk/
VisitBritain. "Leading Alternative Destinations Considered by Long Haul Visitors before Booking a Holiday to The United Kingdom (Uk) in 2016*." Statista, Statista Inc., 1 Dec 2016, https://www.statista.com/statistics/692982/alternative-destinations-considered-by-long-haul-visitors-to-britain-uk/
VisitBritain, Leading alternative destinations considered by long haul visitors before booking a holiday to the United Kingdom (UK) in 2016* Statista, https://www.statista.com/statistics/692982/alternative-destinations-considered-by-long-haul-visitors-to-britain-uk/ (last visited July 02, 2022)
