• Reasons to visit Britain as a holiday destination 2016

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This statistic shows the leading five reasons given to visit Britain as a holiday destination according to key inbound visitor markets to the United Kingdom (UK) in 2016. Cultural attractions were the most popular reason to visit, for both visitors and those considering a trip to the UK.

Leading reasons to visit Britain as a holiday destination according to inbound travel markets to the United Kingdom (UK) in 2016

Characteristic	Visitors	All considering visiting
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Release date

December 2016

More information

Region

United Kingdom

Survey time period

Spring 2016

Number of respondents

11,400**

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

* The original question was worded by the source as follows: "(Visitors): When you visited Britain on holiday, which of the following were the most important reasons why you chose to visit Britain? Please choose up to seven. (Considerers): Which of the following would be the most important motivators for you to visit Britain on holiday in the future? Please choose up to seven."
** Visitors (n=5700); Considers (5,700).
The source adds the following definitions: "Visitors= Those who have visited Britain for a holiday of at least 2 nights within the last 3 years. Considerer= Those who have not visited Britain within the last 3 years, but would consider visiting within the next 5 years.