Reasons to travel on vacation to the United Kingdom (UK) 2016

Leading reasons to visit Britain as a holiday destination according to inbound travel markets to the United Kingdom (UK) in 2016

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Release date

December 2016


United Kingdom

Survey time period

Spring 2016

Number of respondents


Age group

18 years and older

Method of interview

Online interview

Supplementary notes

* The original question was worded by the source as follows: "(Visitors): When you visited Britain on holiday, which of the following were the most important reasons why you chose to visit Britain? Please choose up to seven. (Considerers): Which of the following would be the most important motivators for you to visit Britain on holiday in the future? Please choose up to seven."
** Visitors (n=5700); Considers (5,700).
The source adds the following definitions: "Visitors= Those who have visited Britain for a holiday of at least 2 nights within the last 3 years. Considerer= Those who have not visited Britain within the last 3 years, but would consider visiting within the next 5 years.

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