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Reasons to travel on vacation to the United Kingdom (UK) 2016

Published by Statista Research Department, Dec 1, 2016
This statistic shows the leading five reasons given to visit Britain as a holiday destination according to key inbound visitor markets to the United Kingdom (UK) in 2016. Cultural attractions were the most popular reason to visit, for both visitors and those considering a trip to the UK.

Leading reasons to visit Britain as a holiday destination according to inbound travel markets to the United Kingdom (UK) in 2016

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Source

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Release date

December 2016

Region

United Kingdom

Survey time period

Spring 2016

Number of respondents

11,400**

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

* The original question was worded by the source as follows: "(Visitors): When you visited Britain on holiday, which of the following were the most important reasons why you chose to visit Britain? Please choose up to seven. (Considerers): Which of the following would be the most important motivators for you to visit Britain on holiday in the future? Please choose up to seven."
** Visitors (n=5700); Considers (5,700).
The source adds the following definitions: "Visitors= Those who have visited Britain for a holiday of at least 2 nights within the last 3 years. Considerer= Those who have not visited Britain within the last 3 years, but would consider visiting within the next 5 years.

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