Life premiums in Italy by distribution channels 2012-2017

This statistic displays the market share of life insurance premiums' distribution channels in Italy from 2012 to 2017. In 2016, bancassurance dominated the market with banks and other lending institutions accounting for approximately 76 percent of the total sales of life insurance products in Italy.

Breakdown of life insurance premiums in Italy from 2012 to 2017, by distribution channel

201220132014201520162017
Bancassurance71.9%75.8%79%79.3%76.9%76.3%
Agents16.3%14.4%13%12.8%14.3%13.9%
Direct writing10.7%8.9%8%7.3%8.2%8.9%
Brokers1.1%0.9%1%0.5%0.6%1%
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Source

Release date

October 2019

Region

Italy

Survey time period

2012 to 2017

Supplementary notes

Data prior to 2017 from earlier publications by the source.

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Statistics on "Insurance in Italy"

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