Italian insurance market: life premiums distribution channels in 2012-2016

Breakdown of life insurance premiums in Italy from 2012 to 2016, by distribution channel

by Statista Research Department, last edited Nov 6, 2018
Italian insurance market: life premiums distribution channels in 2012-2016 This statistic displays the market share of life insurance premiums distribution channels in Italy from 2012 to 2016. In 2016, bancassurance dominated the market with banks and other lending institutions accounting for almost 77 percent of the total sales of life insurance products in Italy.
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Breakdown of life insurance premiums in Italy from 2012 to 2016, by distribution channel

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20122013201420152016
Bancassurance71.9%75.8%79%79.3%76.9%
Agents16.3%14.4%13%12.8%14.3%
Direct writing10.7%8.9%8%7.3%8.2%
Brokers1.1%0.9%1%0.5%0.6%
20122013201420152016
Bancassurance71.9%75.8%79%79.3%76.9%
Agents16.3%14.4%13%12.8%14.3%
Direct writing10.7%8.9%8%7.3%8.2%
Brokers1.1%0.9%1%0.5%0.6%
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by Statista Research Department, last edited Nov 6, 2018
This statistic displays the market share of life insurance premiums distribution channels in Italy from 2012 to 2016. In 2016, bancassurance dominated the market with banks and other lending institutions accounting for almost 77 percent of the total sales of life insurance products in Italy.
Show more
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