Leading domestic hotel chain brands in Italy 2018, by number of hotels

In 2018, Blu Hotels was the leading domestic hotel chain brand in Italy for number of hotels. According to the data, this brand recorded 30 hotel facilities in Italy over the period considered. Moreover, IH Hotels ranked second on this list with an overall number of 27 hotel facilities in the selected year.

The market of Blu Hotels

Blu Hotels, established in 1993, has developed over the years from the original three hotels to the current 30 properties and has focused on a mid-market clientele mainly on family tourism and offering customized holidays. In 2018, there were over 3.3 thousand rooms in the tourist accommodation establishments owned by the company.

Three-star hotels are the most numerous in the country

In 2018, the most common hotel facilities in Italy were the three-star hotels, the number of which was almost three times higher than the number of four-star hotel facilities. The average size of a hotel room in Italy has been constantly increasing over the last years, reaching an average of 32.9 square meters in 2016.

Leading domestic hotel chain brands in Italy in 2018, by number of hotels

Number of hotels
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Source

Release date

March 2019

Region

Italy

Survey time period

2018

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