Statista Consumer Insights methodology

Consumer Insights report

Statista Consumer Insights methodology

Here you get the methodology, concept and research design of the Statista Consumer Insights.

Understand what drives consumers
Do you want to make business decisions based on the latest consumer information? Do you need aconvincing data story for your current project? What if you could create your own analyses from a vasttreasure trove of global survey data with just a few clicks in an easily accessible tool? Well, we have it allfor you.

Understand your target groups and have a global overview
Tap into markets, track brands, and compare global and regional trends of consumer behavior. Focus onthe people that matter most to you, and gain industry-specific insights on the world's most importantmarkets. Make the right decisions and tell convincing stories based on tailored data. Understand,explore, compare, track, focus, decide, and act.

We give you the data and the tools to do all this and more
Our Consumer Insights capture attitudes, consumer behavior, and media usage of consumers worldwide, covering both the online and offline world. Up-to-date, representative, comprehensive, detailed, and inclusive.

Table of contents

Chapter 01 - Idea and contents
Every really good survey starts with a good questionnaire. Wrong, it starts way before that, with a clear idea and intelligent research design. Our concept is all about your needs, and the Statista Consumer Insights are effective, international, regional, up to date, versatile and inclusive.

Chapter 02 - Method and data quality
What do online research and farming have in common? Meticulous fieldwork ensures an A grade product. We guarantee the quality of our Consumer Insightes surveys’ results through professional online panel service providers, a split questionnaire design, quota sampling, rolling waves, smart quality assurance, and transparent data cleaning.

Chapter 03 - From data to insights
Data is one thing, what you make out of it is another. There are hundreds of thousands of stories and data driven decision aids waiting for you to discover in the Consumer Insights. Here are some little helpers to assist you in discovering, analyzing, and storytelling.

Chapter 04 - First things last: appendix
Here you will find answers to the most frequently asked questions about the Statista Consumer Insights, as well as some links that we encourage you to visit. We also show you which regions we distinguish in each of the countries we survey and where we got all the beautiful pictures in this document..

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