Cannabis: market data & analysis

Market Insights report

Cannabis: market data & analysis

New product innovation and a shift in attitude towards cannabis from consumers and governments have led to a growing Cannabis market. Overall, the Cannabis market realized a revenue of US$41.6 billion worldwide in 2022.

This report gives an international oversight into the Cannabis market which is split into the following markets: Recreational Cannabis, Medical Cannabis, and Therapeutic Cannabis. It provides insight into drivers, current market trends, key companies, consumer insights, and future developments in the market.


What's included?

  • Cannabis Market Overview
  • Market and Sales Figures
  • Regional Comparison
  • Drivers
  • Trends
  • Key Players
  • Market Comparison
  • Consumer Insight
  • Methodology

Table of contents

The maturity of the Cannabis market varies across the globe mainly due to differing legal environments and public attitudes towards cannabis. Legalization of cannabis is an important source of economic growth as it contributes to the growing tax revenue, increasing demands on the supply chain and to the creation of new workplaces. The market is divided into three segments: Recreational Cannabis, Medical Cannabis, and Therapeutic Cannabis.

This report gives an overview of the Cannabis market from an international perspective. Besides all relevant market figures like total and forecasted revenues for the years from 2016 to 2028 we furthermore give detailed insights into market drivers, current trends, key players, and important background information on the Cannabis market.

In general, the Cannabis market is expected to grow at a CAGR of 15% between 2023 and 2028. Particularly strong growth is expected in upper-middle-income countries, due to the growing trend of changes in cannabis legislation and the corresponding expansion of supporting infastrcutrue.

Together, the Recreational and Medical Cannabis segments account for 72% of the total global revenue, due to the major sales of cannabis for recreational and medical-use in Canada and the United States.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

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