Public and media sentiment over the Russia-Ukraine war

Statista trend report on public opinion about the war in Ukraine and the language used in the war’s news and social media coverage

Public and media sentiment over the Russia-Ukraine war

The Russian invasion of Ukraine, the largest war in Europe since World War II, has raised global security concerns and changed many people’s perceptions of the world they live in, encouraging them to change their behavior, energy use, and media consumption.

The level of public engagement in the war and the political stance of populations can influence reactions to the decisions of governments, for example, when it comes to delivering weapons to Ukraine or imposing sanctions on Russia. Furthermore, political sentiment affects consumer attitudes toward businesses that ceased to operate in Russia or continued working there.

The media and social media play a major role in shaping public opinion. The tone of language used in news reports and social media posts contributes to a positive or negative attitude toward certain events. To examine how these dynamics apply in the Russia-Ukraine war, this report investigates the interplay of public, media, and social media sentiment over the war worldwide.


Table of contents

How the world perceives the war

  • Concern over military conflict
  • Stance on the war
  • Perception of Russia and Ukraine
  • Opinion on the war outcome

How global media cover the war
  • War news coverage on TV and online
  • War-related keywords used in online press
  • Online news sentiment toward Putin and Zelenskyy
  • Online news sentiment about different war aspects

The role of social media in the war
  • Hashtags in the war
  • Sentiment of tweets
  • War-related words used on social media
  • Political influencers

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