Target audience: Weight loss and nutrition app users in the Netherlands

Selected insights on target audience: Weight loss and nutrition app users in the Netherlands

• Many weight loss and nutrition app users have a high annual household income
• Success and career advancement are relatively important to weight loss and nutrition app users
• 15% of weight loss and nutrition app users are innovators or early adopters of new products
• A relatively high share of weight loss and nutrition app users think that education is an issue that needs to be addressed
• Weight loss and nutrition app users remember seeing ads in video portals more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed

• Attitudes towards digital media
• Innovation adoption
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in the Netherlands
• Gender of consumers in the Netherlands
• Consumer’s level of education in the Netherlands
• Share of consumers in the Netherlands in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in the Netherlands live
• Communities where consumers live in the Netherlands
• LGBTQ+ status of consumers in the Netherlands

• Most important aspects of life for consumers in the Netherlands
• Top 10 interests of weight loss and nutrition app users in the Netherlands
• Top 10 hobbies and leisure activities of weight loss and nutrition app users in the Netherlands
• Top 10 sports activities of weight loss and nutrition app users in the Netherlands
• Top 10 sports followed by weight loss and nutrition app users in the Netherlands

• Agreement with statements in the Netherlands
• Innovation adopter types based on statements towards innovation by consumers in the Netherlands
• The 10 most important issues facing the Netherlands according to weight loss and nutrition app users
• Political attitudes of consumers in the Netherlands

• Top 10 places where weight loss and nutrition app users in the Netherlands have come across digital advertising in the past 4 weeks
• Devices consumers in the Netherlands use regularly to access the internet
• Social media activities in the Netherlands by type
• Places where consumers in the Netherlands have come across non-digital advertising in the past 4 weeks
• Type of media consumers in the Netherlands have been using in the past 4 weeks