Statistics and Market Data on Mobile Internet & Apps
This page provides statistics, facts and market data related to mobile internet and apps. This includes information on segments and industries such as mobile internet usage, market reach, device usage, app reach as well as statistics on demographics and use.
Mobile internet refers to the use of internet-connected applications and browsing the web on mobile devices. For many years internet access has only been possible with a fixed line. In the last couple of years however, mobile internet use has moved out of the niche and onto the mass market. As of 2013, almost a third of website traffic originated from mobile devices.
Mobile internet usage statistics show that users spent most of their online time writing and reading emails. Other popular activities include social networking, catching up with news and current events, mobile gaming, and mobile media consumption via content streaming apps such as Netflix or Spotify.
The popularity of mobile internet has created a new market for advertisers as well. Mobile advertising revenues are growing quickly and mobile advertising is expected to grow into a billion-dollar business in the next few years.
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