Brand KPIs for beer: New Belgium Brewing in the United States

Statista Consumer Insights report

Brand KPIs for beer: New Belgium Brewing in the United States

This report is based on the performance of New Belgium Brewing in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks New Belgium Brewing against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for beer: New Belgium Brewing in the United States

  • New Belgium Brewing's branding resonates more with Gen X
  • New Belgium Brewing generally appeals to men more than women
  • Among New Belgium Brewing enthusiasts, 62% fall under the high-income category
  • Among New Belgium Brewing fans, 36% claim that beer products are part of their everyday life
  • 83% of New Belgium Brewing drinkers display loyalty towards the brand

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