Digital Natives and Internet-Connected Cars

Generation Connected

This 2014 report focuses on a new generation of car buyers: A generation of consumers who start the shopping process online and use the Internet for vehicle research. The report aims to help automotive manufacturers and dealers expand and enhance their connections to consumers through better communication and messaging, as well as products and services focused on customer satisfaction.
  • Language: English
  • Released: June 2014
Study included in Corporate Account only.
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