Superfoods

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Statista dossier on superfoods

This dossier provides statistical information about superfoods worldwide with an emphasis on the U.S. The actual term "superfoods" is not legally protected. According to industry experts, the category includes all food and drink products that may have a positive effect on health and wellbeing.

Table of contents

  • 1. Overview
    • Share of "super" food and drink launches worldwide 2015, by country

    • Share of "superfood" product launches worldwide 2011-2015, by category

    • Growth of U.S. food-related health benefits online searches 2016

    • Growth of U.S. food-related dietary restrictions online searches 2016

    • U.S. consumer evaluation about the healthiness of selected food products 2016

    • U.S. consumer evaluation about the taste of selected food products 2016

    • U.S. consumer evaluation about the affordability of selected food products 2016

  • 2. Ancient grains
    • Global ancient grain market value 2015, by type

    • Change in global product launches 2014-2015, by ancient grain

    • Share of ancient-grain-containing product launches worldwide 2012-2015, by type

    • Global growth of ancient-grain-containing food and drink launches 2014-2015, by type

    • U.S. sales growth of ancient grains 2015, by channel

    • U.S. conventional multi outlets: sales growth of products with ancient grains 2015

    • Sales growth of products featuring ancient grains in the U.S. natural channel 2015

  • 3. Chia seeds
    • Global market value of chia seeds 2016/2021

    • Growth of global food and drink products featuring seeds worldwide 2014-2016, by type

    • Share of U.S. consumers who have tried chia seeds in the last five years as of 2016

    • U.S. households: probability to buy chia products 2015, by type

    • Mamma Chia sales in the U.S. 2015-2016

  • 4. Pulses
    • Growth of food and drink launches containing pulses worldwide 2014-2016, by type

    • U.S. sales value of the leading five pulses 2016, by category

    • U.S. dollar sales growth of the leading five pulses 2016, by category

  • 5. Seaweed
    • Value of the commercial seaweed market worldwide 2016/2021

    • Share of product launches containing seaweed flavor worldwide 2015, by region

    • Share of product launches containing seaweed flavor in North America 2011/2015

    • Share of global seaweed-flavored product launches worldwide 2011-2015, by region

    • Global growth in the number of seaweed-flavored food and drink products 2011/2015

  • 6. Kombucha
    • Global kombucha market value 2013-2020

    • Share of U.S. consumers who have tried kombucha during the last five years as of 2016

    • U.S. sales growth of kombucha 2015, by channel

    • Brew Dr. Kombucha sales in the U.S. 2015-2016

  • Language: English
  • Released: January 2017
  • Source(s): Statista
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