Mini Cars Report 2019

The Mini Cars segment is propelled by the need for portability and highly customizable cars which are relatively affordable. Given all these, and with new innovations from manufacturers like Fiat and Opel, the segment’s vehicle sales in the coming years will surely increase steadily.

The Mini Cars Market segment includes economy passenger cars of an average footprint around 3.35m² (36 ft²), an average mass around 1000kg (2250lbs) and passenger/cargo volume less then 2.4m³ (around 85 ft³). While considered to be the market with the most inexpensive models, prices in the mini cars segment tend to be comparable to those in the small cars segment.

• European Car Segment: A (Mini Cars)
• US Car Segment: Minicompact Cars
• Chinese Car Segment: Category A
• Also known as: City Cars, Microcars

Background:
This segment originated in the time of the great depression when a need for smaller and more affordable passenger cars arose while the aftermarket for larger and more expensive models experienced a severe slump. Mini cars continued to be marketed as inexpensive, driving their sales up in Europe after the Second World War, but with each coming generation and a newly found economic prosperity, they were being slowly replaced by larger models.
Nevertheless, mini cars got their comeback in the late 1980’s and the early 1990’s caused by the growing urban population and a desire for smaller, more practical four-seat or two-seat city cars. With many manufacturers moving towards this market (mostly by updating their previous, rebranding existing models) an average price of a mini car varied until they finally settled around those of a small car.
In recent years manufacturers like Opel and FIAT have been marketing design oriented and highly connected cars like the Opel Adam and the FIAT 500 which are turning around the diffusion of innovation pyramid and have become a huge success among young, tech-savvy urban buyers.

Example Models: Citroën C2, Daihatsu Sirion, Fiat 500, Fiat Panda, Hyundai i10, Kia Picanto, Mini Cooper, Nissan Micra, Peugeot 107, Renault Twingo.