Pickup Trucks in the U.S. Report 2020

Statista Mobility Market Outlook - Segment Report

Pickup Trucks in the U.S. Report 2020 Pickup Trucks accounted for 3.7% of the worldwide market revenue in 2019. This is a 0.3% growth compared to market share in 2014. The best-performing make in the Pickup Trucks segment in 2019 was Ford (revenue of US$22.1 billion), followed by Chevrolet (US$ 17.8 billion) and Ram (US$15.5 billion).

What's included?

  • Market and make overview and key facts
  • Performance analysis and comparison by regions
  • Performance analysis and comparison by key makes
  • Comparison of market and make growth and average prices


Pickup Trucks statistics are exclusive to the United States market. There, they are protected by the so-called "chicken tax" which exempts them from strict CO2 emission regulations on one hand and on the other, make them more commercially available for the general public.

The pickup trucks market segment includes mini, mid-size, full-size and heavy-duty pickup trucks which have an enclosed cabin in the front and an open cargo area in the back. Sales of pickups of all uses (e.g. campers, police livery, etc.) are included.

  • European Car Segment: -
  • U.S. Car Segment: Pickup trucks
  • Chinese Car Segment: -
  • Also known as: Pick-ups

Pickup trucks are a rare sight in Europe or China, but in the United States, they have a long history and an important place in the Passenger Cars Market. They were originally developed as modifications to the Ford Model T and the Ford Model TT by third-party manufacturers, but shortly after, companies like Dodge and Chevrolet followed. The production in the U.S. boomed after the introduction of the so-called "chicken tax" in 1963 banning the import of foreign pickups into the domestic market. Nevertheless, the real game changer was the introduction of the Corporate Average Fuel Economy policy in 1973. While many models from other classes of large passenger vehicles suffered from strict regulations concerning fuel economy, pickup trucks were subject to less stern emission standards. This led to pickups becoming a new favorite performance vehicle class for Americans, only to be challenged relatively recently by the rise of SUVs.

Example Models: Chevrolet Silverado, Ford F-Series, Honda Ridgeline, Nissan Frontier, Toyota Tacoma, GMC Sierra, RAM pickup.

  • Language: English
  • Released: March 2020
More than 7,500
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!