Luxury & Counterfeiting in the U.S. 2019

Consumer Insights data table

Where do people buy luxury products and how much do consumers spend on luxury? What are the most popular luxury brands are and did U.S. consumers make experiences with counterfeit brands and products?
The Statista study "Luxury & Counterfeiting in the U.S. 2019" answers these and more questions. The consumer survey offers insights into luxury purchasing criteria, second-hand luxury as well as attitudes towards and experiences with counterfeit brands and products. In addition, the survey results provide information on brand awareness and ownership in the high-price and luxury segments of watches, cosmetics, jewellery and fashion.

The data table contains the complete tables for the survey including various column headings.

Report Details

Luxury & Counterfeiting in the U.S. 2019

Pages	930 Pages
Format	Excel (XLSX)
Language	English
Released	December 2019
Access	Download from this page

Price

$995 USD

Deep dive into your focus topic
Valid consumer insights
Based on representative surveys

Description
Content

Topics of the survey

Attitudes towards luxury
Watches
Cosmetics
Jewelry
Fashion
Purchasing locations & criteria
Second-hand luxury
Counterfeits
Interests & Hobbies
Sociodemographics

Design of the survey

Method: Online Survey
Survey name: Statista Survey Luxury & Counterfeiting 2019
Region: USA
Number of respondents: 1,165
Age of respondents: 18 to 65 years
Type of respondents: luxury buyers (residential online population)
Survey time period: 23rd October to 6th November 2019

Column headings

Gender
Age
Income
Ethnicity
Education
Occupation
Marital Status
Household Size Classification
Size of Community
Region
Luxury Purchase Frequency (last 2 years)
Purchase of counterfeit products or brands

Attitudes towards luxury

Which of the following statements about luxury items apply to you?
Here are further statements. Which of these statements do you agree with?

Watches

The following questions are about watches. Which of these statements do you agree with?
How many watches do you own in total? / mechanical watches
How many watches do you own in total? / quartz watches
How many watches do you own in total? / smartwatches
How many watches do you own in total? / all
Which of the following statements apply to you?
And what was the original price of your watch?
And how many of your watches had an original price of more than $2,000? If you are not sure, please estimate. / number of units
Which of these watch brands in the middle and upper price range do you know? (approx. $650 to $2,000)
And from which of these watch brands do you own a watch?
Which of these brands of prestige and luxury watches do you know? (approx. $1,500 to $5,000)
And from which of these brands for luxury watches do you own a watch?

Cosmetics

The following questions are about luxury cosmetics. Which of these statements about cosmetics do you agree with?
In which of the following stores have you bought cosmetic products in the past 6 months?
According to which criteria do you usually choose cosmetic products?
When it comes to cosmetic products, do you always buy the same products and brands?
Which of these cosmetic products do you at least occasionally buy from premium or luxury brands?
Which of these cosmetic products do you at least occasionally buy from premium or luxury brands?
Which of these cosmetic products do you at least occasionally buy from premium or luxury brands?
How often do you buy the following products from premium or luxury brands? / eye care
How often do you buy the following products from premium or luxury brands? / facial care
How often do you buy the following products from premium or luxury brands? / hair care/styling
How often do you buy the following products from premium or luxury brands? / body care
How often do you buy the following products from premium or luxury brands? / make-up
How often do you buy the following products from premium or luxury brands? / lipstick
How often do you buy the following products from premium or luxury brands? / nail polish
How often do you buy the following products from premium or luxury brands? / mask, peeling, serum, and facial treatment
How much do you usually spend on a day cream or a similar product for facial care? If you are not sure, please estimate.
How much do you spend on cosmetic and care products on average per month? If you are not sure, please estimate. / in USD
Which of these premium or luxury brands in the cosmetics and beauty sector do you know?
And which of these premium or luxury brands in the cosmetics and beauty sector do you use at least occasionally?
Which of these high-priced luxury brands in the cosmetics and beauty sector do you know?
And which of these high-priced luxury brands in the cosmetics and beauty sector do you use at least occasionally?

Jewelry

The following questions are about jewelry. Which of these statements about jewelry do you agree with?
In which of these categories do you own pieces of jewelry that cost more than $400 each? If they were gifts, please estimate.
How many pieces of jewelry with a value of more than $400 each do you own? / rings
How many pieces of jewelry with a value of more than $400 each do you own? / bracelets
How many pieces of jewelry with a value of more than $400 each do you own? / necklaces and pendants
How many pieces of jewelry with a value of more than $400 each do you own? / earrings
And how many pieces of jewelry with a value of more than $1,300 each do you own? / rings
And how many pieces of jewelry with a value of more than $1,300 each do you own? / bracelets
And how many pieces of jewelry with a value of more than $1,300 each do you own? / necklaces and pendants
And how many pieces of jewelry with a value of more than $1,300 each do you own? / earrings
Which of these luxury brands in the field of jewelry do you know?
And from which of these luxury brands do you own jewelry?

Fashion

The following questions are about fashion and accessories. Which of these statements about fashion and accessories do you agree with?
In which of these categories do you own fashion items or accessories from premium or luxury brands?
Which of these luxury brands in the accessories and fashion sector do you know?
And from which of these luxury brands do you own clothes or accessories?
And which of these high-priced luxury brands in the accessories and fashion sector do you know?
And from which of these high-priced luxury brands do you own clothes or accessories?

Purchasing locations & criteria

In which of these categories are you interested in luxury articles?
Do you save money with the specific aim to buy a luxury article?
For whom have you ever bought a luxury product?
On which occasions do you buy luxury products?
Did you buy your luxury articles yourself or were they gifts?
How often do you inform yourself about or browse for luxury products – in physical stores as well as on the internet? / in physical stores (offline)
How often do you inform yourself about or browse for luxury products – in physical stores as well as on the internet? / on the internet (online)
Where have you looked for premium or luxury products in the past 2 years – no matter if you have bought anything?
Where have you bought luxury articles in the past 2 years?
Which of these statements best describes your behavior when buying luxury articles?
The following questions are about personal luxury articles in general. Based on which aspects do you decide on a certain luxury brand? I choose a brand …
Which of these aspects do you pay particular attention to when deciding on a specific luxury article? Please select all aspects relevant to you.
How do you find out about new luxury articles (accessories, bags, clothes, shoes, jewelry, watches)?
Where do you specifically inform yourself about new luxury articles (accessories, bags, clothes, shoes, jewelry, watches)?
Which groups of people have you seen with luxury brands?
On which social media platforms have you noticed luxury brands?
Where have you come across advertisements of luxury brands in the past month?
Which of these things have you done on social media in the past month?

Second hand luxury

Have you visited a high-end second-hand (luxury) store – online or as a physical store – in the past 2 years or bought anything there? / high-end second-hand online store
Have you visited a high-end second-hand (luxury) store – online or as a physical store – in the past 2 years or bought anything there? / high-end second-hand physical store
Which of these second-hand stores that specialize in luxury products do you know?

Counterfeits

Which of the following eCommerce platforms do you know?
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products?
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / Ali Express
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / Alibaba
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / Amazon
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / eBay
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / Rakuten
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / Yatego
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / Etsy
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / banggood.com
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / kohls.com
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / macys.com
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / walmart.com
What do you think: On which of these eCommerce platforms is there a risk of acquiring counterfeit products? / chrono24
Which of these aspects do you pay attention to, in order to protect yourself from unintentionally acquiring counterfeit products, when buying online?
Purchase of counterfeit products or brands
Have you ever bought a counterfeit product or brand in a physical store or from a street vendor – also on journeys?
In which category(s) have you unintentionally bought a counterfeit product, that is to say realized only afterwards that it was a counterfeit product?
How did you feel after you had realized that you had bought a counterfeit product?
In which categorie(s) have you intentionally bought a counterfeit product?
What were your reasons for buying a counterfeit product?
Which statements about product and brand piracy do you agree with?
How high do you think is the risk of being offered counterfeit products on the internet in the following categories?
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / CD/DVD/Blu-ray
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / electrical appliances / cellphone / gadget
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / clothing
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / cosmetics and personal care
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / medication
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / perfume
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / jewelry/accessories/glasses
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / footwear
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / toys
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / rucksacks/bags
How high do you think is the risk of being offered counterfeit products on the internet in the following categories? / watches
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories?
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / CD/DVD/Blu-ray
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / electrical appliances / cellphone / gadget
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / clothing
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / cosmetics and personal care
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / medication
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / perfume
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / jewelry/accessories/glasses
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / footwear
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / toys
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / rucksacks/bags
How high do you think is the risk of being offered counterfeit products in a physical store in the United States in the following categories? / watches
In what way does the risk of buying a counterfeit product influence your purchasing behavior when it comes to luxury goods?
In which countrie(s) would you not buy any luxury products (neither online nor offline) due to the risk of buying a counterfeit product?
Which of these statements about grey imports do you most agree with?

Interests & hobbies

The following questions are about yourself: Which of the following kinds of sports are you interested in, e.g., on TV or in magazines?
Which of the following topics are you interested in?

Sociodemography

Are you male or female?
Age (detailed)
What is your primary language?
Which race / ethnicity best describes you?
Are you of Hispanic, Latino or Spanish origin?
What is the highest level of education you have completed?
What is your marital status?
Which of the following categories best describes your current employment status?
How many people – including yourself and all children – permanently live in your household?
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
What is your current living situation (main residence)?
How big is the town you live in?
In what type of community do you live?
Where do you currently live?
How much total combined money do all members of your household earn annually?
Are you male or female?
Age (detailed)
Age
How much total combined money do all members of your household earn annually? (detailed)
How much total combined money do all members of your household earn annually?

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Luxury & Counterfeiting in the U.S. 2019

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