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Consumer Insights report
Beats is the second most used headphone brand in the United States. Founded in 2006, the brand’s customer base includes people from all age groups. TV, radio, and movies/cinema are some of the most popular types of media among Beats’ consumers in the U.S. who use their smartphones, smart TVs, and tablets, among other devices, to access the internet.
Have a look at this report to access valuable insights about Beats in the headphones market of the United States.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Beats users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Beats users in the United States (''brand users'') against U.S. headphone users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
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Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)