Cloud computing business models in the U.S. 2012

The IBM report discuss the most important business archetypes of cloud computing. The three business archetypes represent the extent to which organizations use cloud to impact company and industry value chains, and customer value propositions: Optimizers use cloud to incrementally enhance their customer value propositions while improving their organization’s efficiency. Innovators significantly improve customer value through cloud adoption, resulting in new revenue streams or even changing their role within an existing industry ecosystem. Disruptors rely on cloud to create radically different value propositions, as well as generate new customer needs and segments – and even new industry value chains.