Digitalization of the arts and culture sector worldwide

Digitalization of the arts and culture sector worldwide
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Statista Dossier on the digitalization of the global arts and culture sector

This dossier presents a range of statistics and facts on the digitalization of the arts and culture sector worldwide. It provides key figures on the online art market, non-fungible tokens (NFTs) in the art segment, and digital activities of museums and galleries. After an insight into social media data of theater and performing arts, the study focuses on online engagement with arts and culture.

Table of contents

    • Global online sales of the art and antiques market 2013-2021

    • Online & offline sales volume share at art auctions in selected global countries 2021

    • Online & offline sales share value of art auctions in selected global countries 2021

    • Global art buying preferences 2014-2022, by buying method

    • Share of global art buyers who bought art via online channels 2014-2022

    • Most common fine art mediums bought online worldwide 2014-2022

    • Share of global art buyers purchasing art and collectibles online 2022, by amount

    • Leading channels used by HNW art collectors to purchase art worldwide 2021

    • Facebook vs. Instagram: platform most used for art worldwide 2015-2022

    • Leading business priorities for art dealers worldwide 2021

    • Sales value of art and collectibles NFTs worldwide 2019-2021

    • NFT sales in the art segment worldwide in the last 30 days January 2023, by type

    • NFT sales value in the art segment worldwide in the last 30 days January 2023

    • Online art platforms planning to adopt blockchain technology worldwide 2019-2021

    • Total visits to digital art market website superrare.com worldwide 2021-2022

    • Share of visits to digital art market superrare.com worldwide 2022, by country

    • Budget share dedicated to digital activities by museums worldwide 2021

    • Share of global museums with dedicated personnel for digital activities 2021

    • COVID-19 impact on digital activities of museums worldwide as of May 2021

    • New technologies planned to be implemented by museums worldwide May 2021

    • Accounting and sales technologies to be implemented by museums worldwide May 2021

    • Marketing tools planned to be used by museums worldwide as of May 2021

    • Museums with the most social media followers worldwide 2021

    • Unique visitor count of Smithsonian Institution's websites in the U.S. 2017-2022

    • Share of museums and galleries communicating digitally in England 2020, by channel

    • Share of visitor attractions communicating digitally in England 2019-2020, by channel

    • Most visited performing arts websites worldwide December 2022

    • Most popular Broadway shows on Instagram 2023, by number of followers

    • Most popular Broadway shows on Twitter 2023, by number of followers

    • Most popular Broadway shows on Facebook 2023, by number of likes

    • Global interest in trying virtual or online experiences 2022

    • Global interest in metaverse experiences 2022, by generation

    • Main reasons why individuals paid for online arts activities in the U.S. April 2021

    • Online arts and cultural engagement in the U.S. 2021, by activity

    • Online arts and cultural engagement in the U.S. 2021, by ethnicity

    • Online cultural engagement during the COVID-19 pandemic in the UK 2022

    • Online vs. in-person cultural engagement in the UK 2021

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