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Jewelry market in Italy- statistics & facts

The Italian industry manufacturing jewelry, bijouterie and related articles encompasses several important brands and represents an important share of the personal luxury good market. Turnover of the jewelry industry in Italy grew steadily, going from approximately 6.6 billion euros in 2013 to almost 9.2 billion euros in 2019. The jewelry industry also plays an important role because of its high level of employment, with a workforce of about 22 thousand individuals.

Market price and trade

The main three raw materials used for producing jewelry in Italy are gold, platinum and silver. The most expensive precious metal used for manufacturing jewelry and fine jewelry is gold, which had a market price of 1,245 euros per ounce in 2019. Platinum came second followed by silver. Yet with respect to international trade, Italy is a major importer of precious metals destined for the jewelry industry. As of 2019 the import value of precious metal amounted to over 6.5 billion euros.

International trade registered a major import and export partner: Switzerland. In 2019, while the value of Italian jewelry industry imports from Switzerland amounted to 652 million euros, the export value reached 1.2 billion euros in the same year.

Leading brands

In 2019, LVMH Italia S.p.A. was the leading manufacturer/distributor of watches and jewelry in Italy, with domestic sales revenues of just over one billion euros. Additionally, the production value of the companies sampled in Italy increased from 1.74 billion euros in 2015 to over 2.2 billion euros in 2019. Pandora was the jewelry brand with highest advertising spending in Italy. Its ad expenditures amounted to 14.97 million euros as of 2019. Italian jewelry industry invested a total of 59.4 million euros in advertising that year.

Consumer behavior

According to a 2020 survey, 52 percent of consumers in Italy are not going to buy expensive jewelry and watches at all, while 28 percent of consumers stated that their spending on precious jewelry and watches is going to remain the same as in the past. As of March 2020, consumers in Italy also intended to decrease their spending on jewelry due to the Coronavirus.

Key figures

The most important key figures provide you with a compact summary of the topic of "Jewelry market in Italy" and take you straight to the corresponding statistics.

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Raw materials

Interesting statistics

In the following 4 chapters, you will quickly find the 22 most important statistics relating to "Jewelry market in Italy".

Jewelry in Italy

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Jewelry market in Italy- statistics & facts

The Italian industry manufacturing jewelry, bijouterie and related articles encompasses several important brands and represents an important share of the personal luxury good market. Turnover of the jewelry industry in Italy grew steadily, going from approximately 6.6 billion euros in 2013 to almost 9.2 billion euros in 2019. The jewelry industry also plays an important role because of its high level of employment, with a workforce of about 22 thousand individuals.

Market price and trade

The main three raw materials used for producing jewelry in Italy are gold, platinum and silver. The most expensive precious metal used for manufacturing jewelry and fine jewelry is gold, which had a market price of 1,245 euros per ounce in 2019. Platinum came second followed by silver. Yet with respect to international trade, Italy is a major importer of precious metals destined for the jewelry industry. As of 2019 the import value of precious metal amounted to over 6.5 billion euros.

International trade registered a major import and export partner: Switzerland. In 2019, while the value of Italian jewelry industry imports from Switzerland amounted to 652 million euros, the export value reached 1.2 billion euros in the same year.

Leading brands

In 2019, LVMH Italia S.p.A. was the leading manufacturer/distributor of watches and jewelry in Italy, with domestic sales revenues of just over one billion euros. Additionally, the production value of the companies sampled in Italy increased from 1.74 billion euros in 2015 to over 2.2 billion euros in 2019. Pandora was the jewelry brand with highest advertising spending in Italy. Its ad expenditures amounted to 14.97 million euros as of 2019. Italian jewelry industry invested a total of 59.4 million euros in advertising that year.

Consumer behavior

According to a 2020 survey, 52 percent of consumers in Italy are not going to buy expensive jewelry and watches at all, while 28 percent of consumers stated that their spending on precious jewelry and watches is going to remain the same as in the past. As of March 2020, consumers in Italy also intended to decrease their spending on jewelry due to the Coronavirus.

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