In 2019, Pandora was the jewelry brand with highest advertising spending in Italy. Its ad expenditures amounted to 14.97 million euros, more than 3.5 times more than Morellate, which ranked second. Italian jewelry industry invested a total of 59.4 million euros in advertising that year.
Jewelry brands with highest advertising spending in Italy in 2019 (in 1,000 euros)
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Statistics on Jewelry in Italy
Italian jewelry industry
6
- Premium Statistic Global jewelry market size in 2022 and 2026
- Premium Statistic Value of jewelry exports worldwide in 2021, by country
- Premium Statistic Turnover of the Italian jewelry industry 2013-2020
- Premium Statistic Italy: turnover growth of the jewelry industry 2013-2020
- Premium Statistic Italy: market price of raw materials for jewelry sector 2013-2019
- Premium Statistic Jewelry ad spend in Italy 2019, by medium
Leading companies
5
- Premium Statistic Leading watches and jewelry companies in Italy 2020, by sales revenues
- Premium Statistic Italy: net revenues of watches and jewelry companies 2015-2020
- Premium Statistic Production value of watches and jewelry companies in Italy 2015-2020
- Premium Statistic Net result of watches and jewelry companies in Italy 2015-2020
- Premium Statistic Jewelry brands with highest ad spend in Italy 2019
International trade
7
- Premium Statistic Export value of the Italian jewelry industry 2014-2020
- Premium Statistic Export value of the Italian jewelry sector 2019, by destination market
- Premium Statistic Export value of the Italian fine jewelry sector 2014-2020
- Premium Statistic Import value of the Italian jewelry sector 2014-2020
- Premium Statistic Import value of the Italian jewelry sector 2019, by supplier country
- Premium Statistic Import value of fine jewelry into Italy 2014-2020
- Premium Statistic Import value of precious metals into Italy 2014-2019
Consumer behavior
4
- Premium Statistic Precious jewelry and watches spending intentions in Italy 2020
- Premium Statistic Online presence of jewelry shops in Italy 2019
- Basic Statistic Expected change to consumer spending due to the coronavirus 2020, by selected country
- Premium Statistic Purchase value of the jewelry industry in Italy 2010-2019
Further related statistics
15
- Advertising expenditure for watches and jewelry in Germany 2000-2017
- Jewelry luxury brands with the highest ad spendings in China in 2012
- Advertising spend of Tiffany & Co. worldwide from 2015 to 2019
- Signet Jewelers' global advertising costs from 2016 to 2022
- Argentina: jewelry imports by country 2020
- Most wanted wedding ring types among young Chinese females 2016
- Mexico: jewelry imports by country 2020
- Mexico: jewelry exports by country 2020
- Signet Jewelers' number of stores from 2014 to 2022
- Signet Jewelers' workforce size from 2016 to 2022
- Average luxury watch and jewelry company M&A deal size worldwide 2016-2021
- Luxury watch and jewelry company M&A deals worldwide from 2016 to 2021
- Chile: jewelry imports by country 2020
- Sales value of Joyeria José Luis in Spain in 2012-2017
- Most worn jewels in France 2019, by type
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Statistics
- Advertising expenditure for watches and jewelry in Germany 2000-2017
- Jewelry luxury brands with the highest ad spendings in China in 2012
- Advertising spend of Tiffany & Co. worldwide from 2015 to 2019
- Signet Jewelers' global advertising costs from 2016 to 2022
- Argentina: jewelry imports by country 2020
- Most wanted wedding ring types among young Chinese females 2016
- Mexico: jewelry imports by country 2020
- Mexico: jewelry exports by country 2020
- Signet Jewelers' number of stores from 2014 to 2022
- Signet Jewelers' workforce size from 2016 to 2022
- Average luxury watch and jewelry company M&A deal size worldwide 2016-2021
- Luxury watch and jewelry company M&A deals worldwide from 2016 to 2021
- Chile: jewelry imports by country 2020
- Sales value of Joyeria José Luis in Spain in 2012-2017
- Most worn jewels in France 2019, by type
Topics

Edifis. (July 8, 2020). Jewelry brands with highest advertising spending in Italy in 2019 (in 1,000 euros) [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/920792/advertising-spending-in-jewelry-industry-by-brand-in-italy/
Edifis. "Jewelry brands with highest advertising spending in Italy in 2019 (in 1,000 euros)." Chart. July 8, 2020. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/920792/advertising-spending-in-jewelry-industry-by-brand-in-italy/
Edifis. (2020). Jewelry brands with highest advertising spending in Italy in 2019 (in 1,000 euros). Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/920792/advertising-spending-in-jewelry-industry-by-brand-in-italy/
Edifis. "Jewelry Brands with Highest Advertising Spending in Italy in 2019 (in 1,000 Euros)." Statista, Statista Inc., 8 Jul 2020, https://www.statista.com/statistics/920792/advertising-spending-in-jewelry-industry-by-brand-in-italy/
Edifis, Jewelry brands with highest advertising spending in Italy in 2019 (in 1,000 euros) Statista, https://www.statista.com/statistics/920792/advertising-spending-in-jewelry-industry-by-brand-in-italy/ (last visited February 01, 2023)
Jewelry brands with highest advertising spending in Italy in 2019 (in 1,000 euros) [Graph], Edifis, July 8, 2020. [Online]. Available: https://www.statista.com/statistics/920792/advertising-spending-in-jewelry-industry-by-brand-in-italy/