In 2016, the industry revenue generated by contact lenses in the United States amounted to about 4.8 billion U.S. dollars, up from 4.2 billion dollars in 2013, with most of the sales occurring through independent eye care professionals. In that same year, the market value of corrective contact lenses was about 706 U.S. million dollars, making it the most popular usage of contact lenses, while the market for cosmetic contact lenses was valued at about 154 million dollars. Cosmetic lenses took up 11 percent of the total market volume in 2016, and this share is not expected to change by 2024.
In North America, soft contacts are by far the most popular type of lenses, probably because of their relative ease of use and comfort compared to hard contact lenses. In the United States, contact lenses that are replaced monthly and daily are the most popular types of soft lenses, taking up about 36 percent of the market share each. When it comes to reusable contact lenses, lens solution is necessary to sanitize and moisten the lenses when one is not wearing them. Private label eye/lens care solutions lead the market in terms of dollar sales, generating about 271 million U.S. dollars in 2017, followed by Bausch & Lomb BioTrue with about 100 million dollars in sales.
From 2013 to 2016, approximately 16 percent of adult consumers in the United States wore contact lenses. The most popular place for U.S. consumers to purchase contact lenses is at their eye doctor’s practice, followed by the internet. The share of contact lens purchases made online has been slowly creeping upwards from 17.5 percent in 2013 to about 19 percent in 2016.