As the world becomes increasingly interconnected, smartphone adoption remains one of the defining factors in technological progress. Over the past few years, there has been a steady rise in the percentage of people in the emerging markets who own and use a smartphone. The proliferation of cheaply manufactured mobile phones and a decrease in the cost of service plans have helped drive smartphone uptake across the whole Asia-Pacific region. In 2019, the smartphone adoption rate in the Asia-Pacific region reached 64 percent and was expected to rise to 81 percent by 2025.
As of June 2020, Huawei was, despite their difficulties with the USA and Google’s operating system Android, the market leader among all smartphone vendors in Malaysia. The Chinese manufacturer was followed by Apple and Samsung. The main reason for Huawei’ success is not its strong performance but rather Samsung’s lost of market share in the past few years. It seems that the Android market has become more open and the trust in well established brands has shrunk. In addition, lesser-known smartphone brands like Oppo have conquered the market with low-priced smartphones to meet the demand of people with smaller incomes.
A growing number of smartphone users have led to a higher interest in user behavior, which can be used to privatize advertising and to provide perfectly tailored products to the target group. In Malaysia about 98 percent of internet users use social networking apps regularly. User data collected by the most popular social media providers such as Facebook, Instagram and Snapchat are increasingly valuable these days.
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In the following 5 chapters, you will quickly find the 22 most important statistics relating to "Smartphones in Malaysia".