Mobile Is Taking Over Digital Media Usage
A new report by comScore shows how far along we are in the ongoing shift towards mobile media usage. In many categories, digital content is consumed almost exclusively on mobile devices now. According to comScore, the majority of mobile media usage is happening in apps, which for the first time accounted for more than 50% of time spent with digital media.
Most popular Apple App Store categories in September 2015, by share of available apps
Most popular Apple App Store categories 2015
Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2015 (in billions)
Apple App Store: number of downloads as of June 2015
Number of free and paid mobile app store downloads worldwide from 2011 to 2017 (in billions)
Mobile app stores: number of free and paid downloads 2011-2017
- Most popular Apple App Store categories 2015Most popular Apple App Store categories 2015
- Mobile app stores: number of free and paid downloads 2011-2017Mobile app stores: number of free and paid downloads 2011-2017
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