Mobile Is Taking Over Digital Media Usage
A new report by comScore shows how far along we are in the ongoing shift towards mobile media usage. In many categories, digital content is consumed almost exclusively on mobile devices now. According to comScore, the majority of mobile media usage is happening in apps, which for the first time accounted for more than 50% of time spent with digital media.
- Most popular Apple App Store categories in January 2015, by share of available apps
Most popular Apple App Store categories in January 2015
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to October 2014 (in billions)
Apple App Store: number of downloads as of October 2014
- Number of free and paid mobile app store downloads worldwide from 2011 to 2017 (in billions)
Mobile app stores: number of free and paid downloads 2011-2017
- Monthly mobile app usage frequency 2014, by categoryMonthly mobile app usage frequency 2014, by category
- Average active app usage in selected countries 2014Average active app usage in selected countries 2014
- News app usage in the U.S. 2014, by deviceNews app usage in the U.S. 2014, by device
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