According to a study held in March 2020, 43 percent of adults in the United States are much more or somewhat more likely to watch movies via a streaming service due to the coronavirus outbreak. Over 40 percent of adults also said that they were likely to watch more televison online, and many consumers also stated that they would probably sign up to a new service as a result of the pandemic. Millennial and Gen Z consumers favored movies over TV shows, and Boomers were notably less likely to increase their consumption of either streamed films or television.
Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation
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Morning Consult. (March 11, 2020). Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1104113/tv-movie-consumption-coronavirus-us/
Morning Consult. "Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation." Chart. March 11, 2020. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1104113/tv-movie-consumption-coronavirus-us/
Morning Consult. (2020). Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1104113/tv-movie-consumption-coronavirus-us/
Morning Consult. "Share of Adults Who Are More Likely to Watch Tv or Movies on Streaming Services Due to The Coronavirus Outbreak in The United States as of March 2020, by Generation." Statista, Statista Inc., 11 Mar 2020, https://www.statista.com/statistics/1104113/tv-movie-consumption-coronavirus-us/
Morning Consult, Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation Statista, https://www.statista.com/statistics/1104113/tv-movie-consumption-coronavirus-us/ (last visited November 10, 2024)
Share of adults who are more likely to watch TV or movies on streaming services due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph], Morning Consult, March 11, 2020. [Online]. Available: https://www.statista.com/statistics/1104113/tv-movie-consumption-coronavirus-us/
