Popularity of measuring content marketing ROI worldwide 2022

Published by Statista Research Department, Mar 20, 2024
During a survey conducted in 2022, 54 percent of responding marketing professionals stated their organizations measured the return on investment of content marketing activities. In the same survey, 20 percent of marketers stated that they spent between three and five thousand U.S. dollars on content marketing every month of 2022.

Share of companies that measured content marketing return-on-investment (ROI) worldwide in 2022

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Release date

February 2022

Region

Worldwide

Survey time period

2022

Number of respondents

1,700 respondents

Special properties

among marketers and businesses from 34 different countries

Supplementary notes

The source does not provide a more exact date of survey.

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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