Advertising spend on measured media for streaming services totaled nearly 2.1 billion U.S. dollars in the United States as of 2021. The amount increased by 70 percent in comparison to the previous year. Among the streaming services, Discovery+ recorded the highest expenditure in advertising on measured media.
Advertising spending of streaming services in the United States in 2020 and 2021
(in billion U.S. dollars)
Figures have been rounded. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 27, 2022). Advertising spending of streaming services in the United States in 2020 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1328582/ad-spend-of-streaming-services-usa/
Advertising Age. "Advertising spending of streaming services in the United States in 2020 and 2021 (in billion U.S. dollars)." Chart. July 27, 2022. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1328582/ad-spend-of-streaming-services-usa/
Advertising Age. (2022). Advertising spending of streaming services in the United States in 2020 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1328582/ad-spend-of-streaming-services-usa/
Advertising Age. "Advertising Spending of Streaming Services in The United States in 2020 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1328582/ad-spend-of-streaming-services-usa/
Advertising Age, Advertising spending of streaming services in the United States in 2020 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1328582/ad-spend-of-streaming-services-usa/ (last visited November 01, 2024)
Advertising spending of streaming services in the United States in 2020 and 2021 (in billion U.S. dollars) [Graph], Advertising Age, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1328582/ad-spend-of-streaming-services-usa/
