Consumers planning to shop the November sales events worldwide 2023

Published by
Tugba Sabanoglu,
Nov 22, 2023
In the United States, a combined share of 78 percent of consumers intended to either definitely or probably shop during November shopping events such as Singles Day, Black Friday, and Cyber Monday in 2023. This share was also strong in Canada, as well as Poland and Germany.

Share of consumers who said they would shop during November sales events worldwide in 2023, by country

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Release date

November 2023

Region

Worldwide

Survey time period

October 2023

Number of respondents

7,022 respondents

Special properties

all respondents who know about Black Friday/Cyber Monday

Supplementary notes

Respondents were asked whether they will be shopping through the Black Friday, Cyber Monday, and Single's Day shopping events,

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Black Friday in the UKUK Christmas shoppingHoliday season e-commerce in the United StatesU.S. Thanksgiving weekend shoppingSupply shortages in the holiday season
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