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Global tablet shipments from 2010 to 2014, by operating system (in million units)

This statistic shows global tablet shipments by operating system from the second quarter of 2010 to the fourth quarter of 2014. In the second quarter of 2010, Apple shipped 3.3 million iPads worldwide.


Global tablet shipments - operating systems

Android was the leading operating system worldwide for tablets in 2014, shipping a total of 166.3 million units throughout the year. This included a record quarterly shipment of 51.8 million units in the final quarter of 2014. Android’s closest competitor was Apple’s iOS, which was installed on 63.4 million iPads, that were shipped worldwide in 2014.

As of 2014, Android’s market share of the global tablet market stood at 67.7 percent. Although the Google-backed company is forecast to remain the market leader through 2018, its worldwide share is predicted to fall to 64 percent. In comparison, iOS’s market share stood at 27.5 percent in 2014 and is projected to fall slightly to 24.5 percent by 2018. Within the same timeframe, Windows RT is expected to more than double its market share from less than 5 percent to 11.4 percent.

Apple sold almost 68 million iPads throughout 2014, including record quarterly sales of over 26 million units in the first quarter of the year. Revenue generated from the sales of iPads worldwide in 2014 amounted to over 30 billion U.S. dollars, making up around 16 percent of the company’s total revenue for the year.

As of the final quarter of 2014, Apple was the most popular tablet vendor in the world, holding a 28.1 percent share of total shipments. Samsung was the second largest vendor as it controlled around 14.5 percent of tablet shipments worldwide. Despite retaining its place as the largest tablet vendor, Apple has seen its market share fall considerably since it controlled over 60 percent of the market at the beginning on 2011.

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 Apple iOSAndroidWindows PhoneOthers
Q2 '10 3.3 0.1 - 0.1
Q3 '10 4.2 0.1 - 0.1
Q4 '10 7.3 3.1 - 0.3
Q2 '11 9.3 4.4 - 1.3
Q3 '11 11.1 5 - 1.1
Q4 '11 15.4 10.5 - 0.9
Q1 '12 11.8 6.4 - 0.5
Q2 '12 17 18.5 - 0.5
Q3 '12 14 10.2 - 0.5
Q4 '12 22.9 38.9 - 2.4
Q1 '13 19.5 25.6 2.8 0.4
Q2 '13 14.6 33.2 2.1 0.1
Q4 '13 26 47.8 3.4 0
Q1 '14 16.4 37.9 3.4 0
Q2 '14 13.3 36.8 2.7 0
Q3 '14 12.3 39.8 3.2 0
Q4 '14 21.4 51.8 5.1 0
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