Global tablet shipments - operating systems
Android was the leading operating system worldwide for tablets in 2016, shipping a total of 130.6 million units throughout the year. Android’s closest competitor was Apple’s iOS, which was installed on 42.7 million iPads, that were shipped worldwide in 2016.
As of 2016, Android’s market share of the global tablet market stood at 66.2 percent. Although the Google-backed company is forecast to remain the market leader through 2020, its worldwide share is predicted to fall to 57.8 percent. In comparison, iOS’s market share stood at 22.4 percent in 2016 and is projected to rise slightly to 22.9 percent by 2020. Within the same timeframe, Windows RT is expected to increase its market share from 11.3 percent to 19.3 percent.
Apple sold almost 45.6 million iPads throughout 2016. Revenue generated from the sales of iPads worldwide in 2016 amounted to over 20 billion U.S. dollars, making up 9.6 percent of the company’s total revenue for the year.
As of the first quarter of 2017, Apple was the most popular tablet vendor in the world, holding a 21.2 percent share of total shipments. Samsung was the second largest vendor as it controlled around 14.3 percent of tablet shipments worldwide. Despite retaining its place as the largest tablet vendor, Apple has seen its market share fall considerably since it controlled over 60 percent of the market at the beginning on 2011.