Ad expenditure growth rate in the leading ad markets worldwide 2025

The source forecast that Brazil will experience the highest growth in advertising spending in 2025 among the 10 largest ad markets worldwide, with a projected increase rate of 12.4 percent. China and India will follow with estimated expansions of approximately 10.8 and 8.7 percent, respectively. Meanwhile, ad expenditures in Germany, Japan, and Australia were predicted to rise less than four percent in 2025.

The Brazilian ad market

Brazil's advertising industry ranks among the most creative worldwide, with other sources estimating its 2024 ad spending at almost 16 billion U.S. dollars in 2024 and well over 20 billion dollars by 2026. Home to a vast digital consumer base, Brazil's digital retail media ad segment has also thrived throughout the 2020s, with the latest projections indicating double-digit growth rates for this sector as the decade unfolds.

Asian ad giants

The swift expansion of the Chinese and Indian ad markets exemplifies their importance for advertising in the Asia-Pacific (APAC) region. Each features unique mediascapes, albeit united by a strong focus on mobile internet users. As a result, Asia's online video advertising and marketing industry has played a key role in connecting brands and consumers.