Large luxury vehicle sales by model in the United States 2020
Over 22,000 Cadillac Escalades were sold in the United States in 2020, making it the best-selling model of large luxury cars in the U.S. that year. Luxury cars are typically characterized by the importance placed on passenger comfort and quality of equipment. Here, “large” means car types that are in the category of, or larger than, a full-sized sedan (saloon car in the UK). The only fully-electric model on the list is the Tesla Model S, which saw 2020 figures drop by 15.3 percent compared to 2019 sales.
The state of the U.S. market
Since 2016, the American automotive industry has been struggling to sell passenger cars. The COVID-19 pandemic impacted all segments of the industry, including light truck sales, which had been rising continuously in the United States until 2019, dipping from 12.2 million units to 11 million units in 2020.
Meeting consumer preference
Consumer choice is the ultimate deciding factor influencing vehicle sales. In the United States, drivers are becoming interested in two opposite vehicle types which are growing in sales figures. On the one hand, Americans who tend to buy larger SUVs are now looking towards even bigger cars with 6-8 seats; on the other hand, there is an explosion of interest in plug-in electric vehicles, which in recent years have grown in sales.
The state of the U.S. market
Since 2016, the American automotive industry has been struggling to sell passenger cars. The COVID-19 pandemic impacted all segments of the industry, including light truck sales, which had been rising continuously in the United States until 2019, dipping from 12.2 million units to 11 million units in 2020.
Meeting consumer preference
Consumer choice is the ultimate deciding factor influencing vehicle sales. In the United States, drivers are becoming interested in two opposite vehicle types which are growing in sales figures. On the one hand, Americans who tend to buy larger SUVs are now looking towards even bigger cars with 6-8 seats; on the other hand, there is an explosion of interest in plug-in electric vehicles, which in recent years have grown in sales.
