The statistic presents the perspectives on artificial intelligence's (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018. During the survey, 16 percent of responding agencies believed that AI's influence on advertising will be apparent within the following year, while the same was stated by 28 percent of surveyed marketers.
Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018
Question: At what point in time do you feel AI (artificial intelligence) and machine learning will have a meaningful impact on audience targeting and the way advertising is purchased?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Magnetic. (May 11, 2018). Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
Magnetic. "Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018." Chart. May 11, 2018. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
Magnetic. (2018). Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
Magnetic. "Perspectives on Artificial Intelligence (Ai) Impact on Audience Targeting and Ad Purchasing According to Marketing and Agency Professionals in The United States as of April 2018." Statista, Statista Inc., 11 May 2018, https://www.statista.com/statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
Magnetic, Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018 Statista, https://www.statista.com/statistics/877542/views-on-ai-influence-ad-purchasing-targeting/ (last visited October 31, 2024)
Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018 [Graph], Magnetic, May 11, 2018. [Online]. Available: https://www.statista.com/statistics/877542/views-on-ai-influence-ad-purchasing-targeting/