Leading U.S. online fashion search keywords Q2 2018, by volume

Published by Daniela Coppola, Feb 16, 2023
This statistic presents the most popular online fashion search keywords in the United States in the second quarter of 2018, ranked by total search volume. According to Pi Datametrics, the most popular online fashion search keyword during the second quarter of 2018 was "dress", which had a total volume of 2.49 million searches. Coming in second was the fashion search keyword "swimsuits", which had a total search volume of 1.89 million.

Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by total search volume (in 1,000s)

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Release date

August 2018

Region

United States

Survey time period

April to June 2018

Special properties

across Google US

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms include 1,548 of the most commercially valuable terms, and categories consist of the following three options, womenswear, menswear, and non-gender specific.

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