Social media usage in Canada

Statistics report on social media usage in Canada

Social media usage in Canada

This report looks at social media usage in Canada, paying attention to demographics and the most popular platforms. It also looks at the most common social media activities in the country as well as marketing and advertising.

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Table of contents

Overview

4
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social media users in Canada 2020-2029
  • Premium Statistic Canada: social network penetration 2019-2028

Benchmarks

4
  • Basic Statistic Canada market share of leading social media websites 2024
  • Basic Statistic Canada mobile social media visit share 2024
  • Premium Statistic Canada: favorite social networks Q3 2023
  • Premium Forecast Most used social media platforms by type in Canada 2023

Usage

8
  • Premium Forecast Most used messenger by brand in Canada 2024
  • Premium Forecast Most common social media activities in Canada 2024
  • Premium Forecast Social network usage by frequency in Canada 2023
  • Premium Statistic Canada: time spent social media 2020-2024
  • Basic Statistic Leading social networks used for news in Canada 2019-2024
  • Basic Statistic Main online news outlets among Anglophones in Canada 2024
  • Basic Statistic Main online news outlets among Francophones in Canada 2023
  • Premium Forecast Most used social media platforms by type in Canada 2023

Facebook

8
  • Premium Statistic Canada: Meta audiences in 2024, by age and gender
  • Basic Statistic Canada: number of Facebook users 2018-2029
  • Premium Statistic Canada: Facebook usage penetration 2018-2027
  • Premium Statistic Canada: Facebook users 2024, by age group
  • Premium Statistic Canada: Facebook users 2024, by gender
  • Premium Statistic Canada: Facebook pages user engagement rate 2023, by type of post
  • Premium Statistic Canada: Facebook Messenger users 2024, by age group
  • Premium Statistic Canada: Facebook Messenger users 2024, by gender

Other major platforms

7
  • Premium Forecast TikTok users in Canada 2018-2028
  • Premium Statistic Canada: distribution of TikTok audiences 2024, by generation
  • Premium Statistic Canada: distribution of TikTok audiences 2024, by gender
  • Premium Statistic X/Twitter: distribution of Canadian audiences 2024, by gender
  • Premium Statistic Snapchat: distribution of Canadian audiences 2024, by gender
  • Premium Statistic Canada: Instagram users 2024, by age group
  • Premium Statistic Canada: Instagram users 2024, by gender

Marketing

6
  • Premium Statistic Canada: internet ad revenue 2003-2022
  • Premium Statistic Internet advertising revenue in Canada 2022, by format
  • Premium Forecast Digital Market Outlook: social media ad spend in Canada 2018-2027, by device
  • Premium Forecast Digital Market Outlook: digital video ad spending in Canada 2019-2028, by device
  • Premium Forecast Attitudes towards online advertising in Canada 2024
  • Premium Forecast Gen Z attitudes to online advertising in Canada in 2023

Influencers

6
  • Premium Statistic Most valued creators and channels on YouTube in the U.S. & Canada 2023
  • Premium Statistic YouTube influencer video content reach in the U.S. & Canada 2022, by industry
  • Premium Statistic YouTube creators with highest entertainment IMV in the U.S. & Canada 2022
  • Premium Statistic Number of views of TikTok brand influencer campaign videos in the U.S. & Canada 2022
  • Premium Statistic Engagement rates of TikTok brand influencer campaign videos in the U.S. & Canada 2022
  • Premium Statistic Number of followers of beauty influencers worldwide 2023, by country
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