Research expert specializing in the global beauty and personal care e-commerce industry. She primarily covers the markets in North America, the United Kingdom, and Europe. Lately, she has published content on the leading market segments of cosmetics, fragrances, and skincare. This includes in-depth reports about key players, trends, and consumer shopping behavior. In addition, she covers online pharma and Nordic e-commerce.
Research expert
L. Yltävä

Research expert
Latest publishings
- E-Commerce Germany: Top 5 pharmacy online stores
- B2C E-Commerce Most used social commerce platforms by digital shoppers in the U.S. 2024
- B2C E-Commerce E-commerce retail revenue in Denmark 2019-2029
- E-Commerce United Kingdom: Top 10 Personal Care online stores
- Fashion & Accessories Value of the online personal luxury goods market worldwide 2004-2024
- Beauty and personal care e-commerce in the United States - statistics & facts
B2C E-Commerce - Social commerce - statistics & facts
B2C E-Commerce - TikTok Shop in Europe – statistics & facts
E-Commerce - TikTok Shop – statistics & facts
E-Commerce - TikTok Shop in the United States – statistics & facts
E-Commerce
statistics
Top online stores in the pharmacy segment in Germany in 2022, by e-commerce net sales (in million U.S. dollar) Most popular social commerce platforms among digital buyers in the United States in 2024 Retail e-commerce revenue in Denmark from 2019 to 2029 (in billion euros) Top online stores in the Personal Care segment in the UK in 2024, by e-commerce net sales (in million U.S. dollar) Value of the online personal luxury goods market worldwide from 2004 to 2024 (in billion euros)
Topics
About

L. Yltävä
Research expert
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