After its share price soared 44 percent on its first trading day, Snap
is now valued at $28.3 billion. That is nearly 70 times its total revenue for 2016
. Even for a fast-growing tech company that is a lot. Facebook in comparison has a price-to-sales ratio of around 14.
As our chart illustrates, Snap is now valued considerably higher than many American household names. That includes companies such as Kellog’s and Harley-Davidson that have been around for decades and probably will be for decades to come.