Video on Demand
SVOD Services: Each to Their Own
A new report by Hub Entertainment Research has shown that despite Netflix's dominance in the world of subscription video on demand, the three major players may actually to some extent play complimentary roles. As our infographic shows, users of Netflix, Hulu and Amazon Prime in the U.S. spend most of their time on the services viewing different types of content.
Description
This chart shows how people in the U.S. use SVOD services differently in 2017.
Share of subscription video-on-demand (SVOD) subscribers who also subscribe to other services in the United States as of December 2020, by service
Share of consumers who have a subscription video-on-demand (SVOD) service in the United States from 2015 to 2023
Distribution of subscription video-on-demand (SVOD) viewers in the United States from 2020 to 2024, by number of services used
Penetration rate of top three SVOD services in households in the United States from 2015 to 2021
Share of households subscribing to selected video streaming platforms in the United States as of September 2022
Share of subscribers who were likely to keep selected subscription video-on-demand services in the United States from 2021 to 2023
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