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SVoD service multiple subscriptions in the U.S. 2020

According to a data snapshot taken on September 30, 2020 in the United States, 67.1 percent of Netflix subscribers also subscribed to Amazon Prime Video, and over 50 percent also subscribed to Hulu. Netflix was the most in-demand service with the vast majority of users of other services also subscribing to the platform, although Amazon Prime Video was also a top choice. Peacock Premium subscribers were the most likely to subscribe to other services, with nearly 80 percent of consumers subscribed to a secondary platform.

Share of subscription video on demand (SVoD) subscribers who also subscribe to other services in the United States in October 2020, by service

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In cooperation with
Release date

October 2020


United States

Survey time period

September 30, 2020

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Statistics on "Subscription video on demand market in the U.S."

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