Hulu - Statistics & Facts

Hulu is a U.S.-based subscription video-on-demand service owned under a joint venture with Time Warner, NBC Universal, The Walt Disney Company, and Fox Entertainment Group. About 18 percent of Americans aged 18-29 reportedly watch television on Hulu several times a day. Primarily oriented towards the broadcast of past and current television series and episodes, the company was projected to record an estimated 2.4 billion U.S dollars in revenue generated for the fiscal year of 2017.

Hulu offers both free and paid services. Free Hulu primarily comprises recent episodes of ABC, Fox, and NBC series, and contains a relatively limited amount of content material that is made available only through PCs and laptop computers. In the first quarter of 2015, 24 percent of Hulu viewers in the U.S. accessed Hulu either through a desktop computer or a laptop. The free content service also offers live television streaming and, in a 2017 survey, the share of adult respondents with a live TV subscription to Hulu stood at five percent.

The paid subscription service was formerly referred to as Hulu Plus. It offers a wider array of content materials available on all Hulu-supported applications such as set-top boxes, smart TVs, gaming consoles, mobile, and other connected devices. As of February 2017, Millennials accounted for around 30 percent of the share of consumers with an active Hulu Plus subscription. Hulu was recorded to have had over 12 million paid subscribers during the second quarter of 2016.

The library for paid services includes full seasons, day-after access to current season content, and more episodes of shows that are available through the free Hulu. Hulu is offered only to users the U.S and in Japan. The number of users in the United States is forecasted to rise to over 80 million in 2019.

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