
Hulu - statistics & facts
Key insights
- Number of paying Hulu subscribers
- 48.5m

Detailed statistics
Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
- ARPU of Hulu's Live TV and SVOD service in the U.S.
- 90.08 USD

Detailed statistics
Hulu ARPU in the U.S. 2019-2023
- Number of Hulu Live subscribers in the U.S.
- 4.5m

Detailed statistics
Number of vMVPD subscribers in the U.S. 2022
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Current statistics on this topic
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Overview
7
- Premium Statistic Video-on-demand revenue worldwide 2017-2027, by segment
- Premium Statistic Global SVOD subscriptions and subscribers 2021-2027
- Premium Statistic SVOD service user shares in the U.S. 2015-2023
- Premium Statistic Most popular video streaming and download services in the U.S. Q2 2017-Q4 2021
- Premium Statistic Most in-demand video streaming services for original TV series worldwide 2022
- Premium Statistic Most in-demand SVOD services for TV shows in the U.S. 2022, by share of demand
- Premium Statistic Hulu brand profile in the United States 2023
Overview
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Premium Statistic
Video-on-demand revenue worldwide 2017-2027, by segment
Video-on-demand revenue worldwide 2017-2027, by segment
Revenue of the video-on-demand market worldwide from 2017 to 2027, by segment (in billion U.S. dollars)
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Premium Statistic
Global SVOD subscriptions and subscribers 2021-2027
Global SVOD subscriptions and subscribers 2021-2027
Subscription video-on-demand (SVOD) subscriptions and subscribers worldwide in 2021 and 2027 (in millions)
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Premium Statistic
SVOD service user shares in the U.S. 2015-2023
SVOD service user shares in the U.S. 2015-2023
Share of consumers who have a subscription video-on-demand (SVOD) service in the United States from 2015 to 2023
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Premium Statistic
Most popular video streaming and download services in the U.S. Q2 2017-Q4 2021
Most popular video streaming and download services in the U.S. Q2 2017-Q4 2021
Share of viewers who use selected video streaming and download services in the United States from the 2nd quarter of 2017 to the 4th quarter of 2021
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Premium Statistic
Most in-demand video streaming services for original TV series worldwide 2022
Most in-demand video streaming services for original TV series worldwide 2022
Most popular video streaming services based on audience demand for original TV series worldwide in 2022, by difference from market average
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Premium Statistic
Most in-demand SVOD services for TV shows in the U.S. 2022, by share of demand
Most in-demand SVOD services for TV shows in the U.S. 2022, by share of demand
Most popular subscription video streaming services based on share of audience demand for TV series in the United States in 2022
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Premium Statistic
Hulu brand profile in the United States 2023
Hulu brand profile in the United States 2023
Hulu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2023
Subscribers
8
- Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
- Basic Statistic Hulu ARPU in the U.S. 2019-2023
- Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
- Premium Statistic New SVOD subscribers in the U.S. 2020-2023, by platform
- Premium Statistic Number of vMVPD subscribers in the U.S. 2022
- Premium Statistic Hulu without ads consumption in the U.S. 2022, by frequency
- Premium Statistic Frequency of Hulu without ads consumption in the U.S. 2022, by age
- Premium Statistic Hulu's penetration rate Japan FY 2022, by age group
Subscribers
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Basic Statistic
Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
Number of Hulu's paying subscribers in the United States from 1st quarter 2019 to 4th quarter 2023 (in millions)
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Basic Statistic
Hulu ARPU in the U.S. 2019-2023
Hulu ARPU in the U.S. 2019-2023
Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 4th quarter 2023 (in U.S. dollars)
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Premium Statistic
Subscriptions to SVOD services in the U.S. 2027, by provider
Subscriptions to SVOD services in the U.S. 2027, by provider
Number of subscriptions to selected subscription video-on-demand (SVOD) services in the United States in 2027, by provider (in millions)
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Premium Statistic
New SVOD subscribers in the U.S. 2020-2023, by platform
New SVOD subscribers in the U.S. 2020-2023, by platform
Share of new subscription video-on-demand subscribers in the United States from 2nd quarter 2020 to 1st quarter 2023, by platform
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Premium Statistic
Number of vMVPD subscribers in the U.S. 2022
Number of vMVPD subscribers in the U.S. 2022
Number of subscribers to selected virtual multichannel video programming distributor (vMVPD) services in the United States in 2022 (in millions)
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Premium Statistic
Hulu without ads consumption in the U.S. 2022, by frequency
Hulu without ads consumption in the U.S. 2022, by frequency
Frequency of watching Hulu without ads in the United States as of November 2022
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Premium Statistic
Frequency of Hulu without ads consumption in the U.S. 2022, by age
Frequency of Hulu without ads consumption in the U.S. 2022, by age
Frequency of watching Hulu without ads in the United States as of November 2022, by age group
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Premium Statistic
Hulu's penetration rate Japan FY 2022, by age group
Hulu's penetration rate Japan FY 2022, by age group
Share of people who use Hulu in Japan in fiscal year 2022, by age group
Ad-supported plan
5
- Premium Statistic AVOD revenues worldwide 2028, by platform
- Premium Statistic Best value ad-funded and ad-free video streaming platforms in the U.S. 2022
- Premium Statistic Frequency of using Hulu with ads in the U.S. 2022, by gender
- Premium Statistic Frequency of using Hulu with ads in the U.S. 2022, by age
- Premium Statistic Frequency of using Hulu with ads in the U.S. 2022, by generation
Ad-supported plan
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Premium Statistic
AVOD revenues worldwide 2028, by platform
AVOD revenues worldwide 2028, by platform
Ad-supported video-on-demand (AVOD) revenues for TV series and movies worldwide in 2028, by platform (in billion U.S. dollars)
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Premium Statistic
Best value ad-funded and ad-free video streaming platforms in the U.S. 2022
Best value ad-funded and ad-free video streaming platforms in the U.S. 2022
Ad-supported and ad-free versions of selected video streaming services considered to be good or excellent value among consumers in the United States as of June 2022
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Premium Statistic
Frequency of using Hulu with ads in the U.S. 2022, by gender
Frequency of using Hulu with ads in the U.S. 2022, by gender
Frequency of watching Hulu with ads in the United States in 2022, by gender
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Premium Statistic
Frequency of using Hulu with ads in the U.S. 2022, by age
Frequency of using Hulu with ads in the U.S. 2022, by age
Frequency of watching Hulu with ads in the United States in 2022, by age
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Premium Statistic
Frequency of using Hulu with ads in the U.S. 2022, by generation
Frequency of using Hulu with ads in the U.S. 2022, by generation
Frequency of watching Hulu with ads in the United States in 2022, by generation
Content
6
- Basic Statistic Number of channels on vMVPD platforms in the U.S. 2022
- Premium Statistic Number of movies and TV shows on SVOD platforms in the U.S. 2023
- Premium Statistic Spending by streaming services on original content 2017-2021
- Premium Statistic Video streaming services with high-quality original content in the U.S. 2022
- Premium Statistic VOD platforms with the most in-demand originals worldwide 2020-2022
- Premium Statistic Share of Hulu content from distinct titles January 2022, by distributor
Content
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Basic Statistic
Number of channels on vMVPD platforms in the U.S. 2022
Number of channels on vMVPD platforms in the U.S. 2022
Number of channels available on selected vMVPD services in the United States as of December 2022
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Premium Statistic
Number of movies and TV shows on SVOD platforms in the U.S. 2023
Number of movies and TV shows on SVOD platforms in the U.S. 2023
Content available on major subscription video streaming platforms in the United States as of January 2023, by service
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Premium Statistic
Spending by streaming services on original content 2017-2021
Spending by streaming services on original content 2017-2021
Spending on original content of selected video streaming services from 2017 to 2021 (in billion U.S. dollars)
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Premium Statistic
Video streaming services with high-quality original content in the U.S. 2022
Video streaming services with high-quality original content in the U.S. 2022
Streaming services with high-quality original content in the United States as of July 2022
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Premium Statistic
VOD platforms with the most in-demand originals worldwide 2020-2022
VOD platforms with the most in-demand originals worldwide 2020-2022
Distribution of demand for original programming worldwide from 1st quarter 2020 to 1st quarter 2022, by video streaming service
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Premium Statistic
Share of Hulu content from distinct titles January 2022, by distributor
Share of Hulu content from distinct titles January 2022, by distributor
Distribution of content offered by Hulu representing distinct titles in January 2022, by parent distributor
Competitors
7
- Premium Statistic Quarterly Netflix subscribers count worldwide 2013-2023
- Premium Statistic Number of Amazon Video subscribers in the U.S. 2017-2027
- Basic Statistic Quarterly Disney+ subscribers count worldwide 2020-2023
- Basic Statistic Estimated users of Apple TV Plus worldwide 2022
- Basic Statistic Paramount - number of subscribers worldwide 2019-2022
- Premium Statistic Number of direct-to-consumer video subscribers of Warner Bros. Discovery 2021-2023
- Premium Statistic Peacock viewers in the U.S. 2020-2026
Competitors
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Premium Statistic
Quarterly Netflix subscribers count worldwide 2013-2023
Quarterly Netflix subscribers count worldwide 2013-2023
Number of Netflix paid subscribers worldwide from 1st quarter 2013 to 3rd quarter 2023 (in millions)
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Premium Statistic
Number of Amazon Video subscribers in the U.S. 2017-2027
Number of Amazon Video subscribers in the U.S. 2017-2027
Number of Amazon Video subscribers in the United States from 2017 to 2027 (in millions)
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Basic Statistic
Quarterly Disney+ subscribers count worldwide 2020-2023
Quarterly Disney+ subscribers count worldwide 2020-2023
Number of Disney Plus subscribers worldwide from 1st quarter 2020 to 4th quarter 2023 (in millions)
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Basic Statistic
Estimated users of Apple TV Plus worldwide 2022
Estimated users of Apple TV Plus worldwide 2022
Estimated number of Apple TV Plus users worldwide as of March 2022
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Basic Statistic
Paramount - number of subscribers worldwide 2019-2022
Paramount - number of subscribers worldwide 2019-2022
Number of subscribers to Paramount Global (formerly ViacomCBS) streaming services worldwide from 3rd quarter 2019 to 4th quarter 2022 (in millions)
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Premium Statistic
Number of direct-to-consumer video subscribers of Warner Bros. Discovery 2021-2023
Number of direct-to-consumer video subscribers of Warner Bros. Discovery 2021-2023
Combined number of subscribers to HBO, HBO Max, and Discovery Plus worldwide from 2nd quarter 2021 to 3rd quarter 2023 (in millions)
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Premium Statistic
Peacock viewers in the U.S. 2020-2026
Peacock viewers in the U.S. 2020-2026
Number of Peacock viewers in the United States from 2020 to 2026 (in millions)
Accolades
5
- Basic Statistic Number of nominations per television network for the 2023 Golden Globe Awards
- Premium Statistic Number of awards per television network for the 2023 Golden Globes
- Premium Statistic Emmy Awards: nominations by network 2023
- Premium Statistic Emmy Awards: wins by network 2022
- Premium Statistic SVOD services with the highest volume of award-winning content in the U.S. 2022
Accolades
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Basic Statistic
Number of nominations per television network for the 2023 Golden Globe Awards
Number of nominations per television network for the 2023 Golden Globe Awards
Number of nominations per television network for the 2023 Golden Globe Awards
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Premium Statistic
Number of awards per television network for the 2023 Golden Globes
Number of awards per television network for the 2023 Golden Globes
Number of wins per television network for the 2023 Golden Globe Awards
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Premium Statistic
Emmy Awards: nominations by network 2023
Emmy Awards: nominations by network 2023
Number of nominations for the Primetime Emmy Awards in the United States in 2023, by network
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Premium Statistic
Emmy Awards: wins by network 2022
Emmy Awards: wins by network 2022
Number of wins for the Primetime Emmy Awards in the United States in 2022, by network
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Premium Statistic
SVOD services with the highest volume of award-winning content in the U.S. 2022
SVOD services with the highest volume of award-winning content in the U.S. 2022
Ranking of subscription video-on-demand (SVOD) services with the highest volume of award-winning content in the United States as of September 2022, by age
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