In comparison to Disney's other streaming offers, Disney+ and ESPN+, Hulu’s average monthly revenue per paying subscriber is higher. In the company’s first fiscal quarter of 2023, Hulu generated an ARPU of nearly 90 U.S. dollars, an increase of around one dollar from the same period in the previous year. Hulu is a U.S.-based video streaming service primarily owned by The Walt Disney Company. Comcast holds the remaining 33 percent stake. As of December 2022, Hulu was recorded to have had around 48 million paid subscribers.
Hulu’s future yet unsettled
Given such figures and the popularity of the streaming service in the U.S., it is no wonder that The Walt Disney Company has long been expected to buy the minority stake of Hulu from Comcast in a multibillion-dollar transaction. However, due to the disclosed restructuring of Disney in addition to cost and job cutting plans, and the fact that also Comcast previously announced its interest in purchasing, the future of Hulu seems to be uncertain. Nonetheless, the platform continues to be a popular choice for consumers seeing that Hulu’s subscription price compared to other available streaming services in the U.S. remains very competitive, and in times of rising inflation and looming recession, the cost of entertainment plays a significant role.
What Hulu has up its sleeve
Hulu is available in the U.S., Puerto Rico, and some parts of Japan. Primarily oriented towards the broadcast of past and current television series, the company nowadays provides live TV and on-demand streaming to consumers. Hulu has four tier options: two basic on-demand versions with and without ads, as well as Hulu + Live TV – also offered with and without ads. Depending on how much money consumers want to spend, they could choose from a wide selection of programs. The library of the on-demand plans includes full seasons, day-after access to current season content, and thousands of TV show episodes and movies. A lot of Hulu originals, such as dystopian drama “The Handmaid’s Tale” or comedy drama “The Great” were very valuable for the streaming service and were honored with several awards. With the live TV option, on the other hand, Hulu customers can watch content on over 85 channels, like ABC, Fox, and Comedy Central, as well as access live sports including NFL and international soccer games.
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