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Hulu - statistics & facts

Hulu is a U.S.-based subscription video-on-demand service owned by The Walt Disney Company and available in the U.S., Puerto Rico, and some parts of Japan. NBC Universal holds a minority stake. As of the fourth quarter of 2021, Hulu was recorded to have had over 43 million paid subscribers. Primarily oriented towards the broadcast of past and current television series, the company nowadays provides live TV and on-demand streaming to consumers.

Hulu’s programming

The library of the subscription video-on-demand platform includes full seasons, day-after access to current season content, and thousands of TV show episodes and movies. Acquired content accounts for the highest amount of Hulu’s programming expenses. However, a lot of Hulu originals, such as dystopian drama “The Handmaid’s Tale” or comedy drama “The Great” were very valuable for the streaming service and were honored with several awards. Hulu has also a live television option, with over 75 channels available. In a 2020 survey, the share of adult respondents with a live TV subscription to Hulu stood at 10 percent.

Hulu Plus becomes Hulu

The ad-supported service that was launched in 2010 was formerly referred to as Hulu Plus. It offered a wider array of content materials available on all Hulu-supported applications such as set-top boxes, smart TVs, gaming consoles, mobile, and other connected devices. As of February 2017, Millennials accounted for around 30 percent of the share of consumers with an active Hulu Plus subscription. With exploring an ad-free subscription option, Hulu announced in 2015 that it would not continue the branding Hulu Plus, but simply change it to Hulu. In May 2021, nearly one third of Hulu subscribers in the U.S. accessed the content every day.

Interesting statistics

In the following 5 chapters, you will quickly find the 31 most important statistics relating to "Hulu".


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