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Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Amazon is the leading online retailer in the United States with almost 136 billion U.S. dollars in 2016 net sales. The majority of the company’s revenues are generated through e-retail sales of electronics and other products, followed by third-party seller revenues, subscription services and AWS activities. Amazon Prime is an annually or monthly paid membership which is part of the company's subscription service segment. Prime offers customers a wide range of exclusive offers, ranging from subscriber-only digital content to free two-day shipping in the United States as well as discounted one-day shipping rates, which many current users regard as the key reason for subscribing to the service. As of March 2017, there were approximately 80 million Amazon Prime members in the United States. Industry sources estimate that 60 percent of Amazon customers in the United States were Amazon Prime members, up from 47 percent in December 2015.
Initially launched in 2005, Amazon Prime has since opened to other countries and has also expanded to offer instant streaming of selected movies and television shows through Amazon Instant Video as well as music streaming. The average annual Amazon shopping expenditure of Amazon Prime members was found to be 1,300 U.S. dollars on the online shopping platform every year, compared to 700 U.S. dollars spending of non-Prime members. The most popular product categories of Amazon Prime shoppers in the United States were electronics and physical books, followed by e-books and personal care products.
On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated Amazon Prime Day, which Amazon announced would feature deals for prime members that rivaled those on Black Friday, or rather, in the case of e-commerce, Cyber Monday. During an online user survey ahead of Amazon Prime Day 2017, 49 percent of Amazon Prime members stated that they were planning on taking advantage of the sales, with a third of respondents willing to shop online during Prime Day at work. In 2017, Amazon reported a 60 percent annual growth in Amazon Prime Day sales, making it the company's most successful online shopping day ever.
Another successful entry in Amazon's selection of products is Amazon Video. It offers films and television shows for rent or purchase and as part of Amazon's Prime subscription, selected titles can be viewed exclusively to full Prime or Prime Video members, in which video membership allows viewing without full Prime. It is a direct competitor to Hulu and Netflix. In 2017, 44 percent of OTT video service users in the United States were using Amazon Prime Instant Video, with the platform's original content steadily gaining in popularity. That year, Amazon Studios were also nominated for 15 Primetime Emmy Awards.
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Number of Amazon Prime members in the United States as of June 2017 (in millions)
Share of Amazon customers in the United States who are Amazon Prime members as of June 2017
Share of affluents in the United States who are Amazon Prime members as of January 2016
Share of online consumers in the United States who are Amazon Prime members as of August 2016, by gender
Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation
Share of online consumers in the United States who are Amazon Prime members as of July 2017, by household income
Number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region
Number of Amazon Video subscribers in the United States in 2015 and 2021 (in millions)
Number of Amazon Video subscribers in Western Europe from 2015 to 2021 (in millions)
Distribution of Amazon Prime subscription plans among users in the United States as of July 2017
Amazon segment net sales in 2nd quarter 2016 & 2017 (in millions)
Most popular multi-platform web properties in the United States in December 2016, based on number of unique visitors (in millions)
Combined desktop and mobile visits to Amazon.com from April 2016 to May 2017 (in millions)
Most popular retail websites in the United States as of March 2017, ranked by visitors (in millions)
Most popular mobile shopping apps in the United States as of July 2017, by reach
Most popular mobile shopping apps in the United States as of July 2017, by monthly users (in millions)
Most popular mobile music and video apps in the United States as of July 2017, by reach
Most popular mobile music and video apps in the United States as of July 2017, by monthly users (in millions)
Leading entertainment app titles in the Apple App Store in the United States in July 2017, by number of downloads
Number of nominations for the Primetime Emmy Awards in the United States in 2017, by studio
Number of nominations for the Primetime Emmy Awards in the United States in 2016 and 2017, by network
Which of the following Amazon shopping services have you used in the past year?
Which of the following Amazon services and products do you use at least occasionally?
How often do you use Amazon services and products?
What personal data have you added to your Amazon user account?
Are you an Amazon Prime member?
How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?
Global net revenue of Amazon.com from 2014 to 2016, by segment (in billion U.S. dollars)
Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime members as June 2017 (in U.S. dollars)
Leading product categories purchased by Amazon shoppers in the United States as of March 2016
Leading product categories purchased by Amazon Prime subscribers in the United States as of March 2016
Leading product categories purchased via Prime Now by Amazon Prime subscribers in the United States as of January 2016
Reasons for internet users in the United States to purchase holiday gifts via Amazon as of June 2016
Global Amazon Prime Day sales from 2015 to 2017 (in billion U.S. dollars)
Year-on-year growth of global Amazon Prime Day sales from 2016 to 2017
Amazon expenditure on advertising of Amazon Prime Day on TV in the United States in 2017, by type (in 1,000 U.S. dollars)
Unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016 (in millions)
Are you planning to take advantage of Amazon Prime Day?
Are you planning to shop on Amazon on Amazon Prime Day while you are at work?
Leading product categories purchased by Amazon Prime Day shoppers in the United States as of July 2017
Percentage of global Amazon Prime Day sales from marketplace sellers from 2015 to 2017
Share of page one electronics deals on Amazon Prime Day as of July 2017
Share of Amazon Prime subscribers in the U.S. 2015-2017
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Average spending of Amazon Prime and non-Prime members 2015-2017
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Number of U.S. Amazon Prime subscribers 2013-2017
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Global net revenue of Amazon 2014-2016, by segment
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U.S. consumer usage of Amazon services and products 2017
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Amazon Prime Day revenue growth worldwide 2016-2017
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U.S. user purchase intent on Amazon Prime Day 2017
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Amazon ad spend on TV Prime Day promotion in the U.S. 2017
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Amazon Prime Day sales worldwide 2015-2017
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Most popular U.S. Amazon Prime Day product categories 2017
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Amazon Prime Day marketplace sales share worldwide 2015-2017
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