How big is Amazon Prime?In the United States, industry sources estimated a subscriber count of 153 million in 2021. In 2021, roughly 65 percent of all U.S. Amazon shoppers were Prime members, reflecting the service’s strong appeal to platform users. Seeing that Prime has significantly raised the bar for online shopping in terms of convenience and comfort, subscriptions are forecast to slightly increase in the future.
Even though price of a Prime membership increased in 2022 – especially in European countries where inflation is hitting the most –, the variety of offered shipping options and services remains unchallenged. Besides free deliveries and tailored deals, Prime users can also benefit from exclusive discounts over Amazon Prime Days, the annual shopping event generating increasing sales worldwide.