Technology
Favorite Smartphones Around the World
Counterpoint Research has revealed the smartphones with the largest market share in selected countries around the world. The picture differs greatly across some of the countries shown here. The iPhone 8 is top of the list in the U.S. (8 percent) and Japan (15 percent) while Samsung's budget handset the Galaxy J3 is the most popular in the UK (13 percent) and France (7 percent).
Description
This chart shows the smartphones with the highest market share in selected countries in July 2018.
Share of smartphone models sold in the United States from September 2017 to September 2025, by model
Share of smartphone unit sales to end users by vendor from the 1st quarter of 2016 to the 4th quarter of 2021
Market share of Samsung smartphones in the Asia-Pacific region in 2nd quarter 2026, by country or territory
Leading smartphone models sold in Japan in September 2025, by market share
Distribution of smartphone shipments worldwide from 2012 to 2025, by vendor
Global 5G smartphone market share in 2Q'22, by leading vendors
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