Despite several reports suggesting “lackluster demand” for the iPhone X, Apple’s most expensive smartphone model to date is proving to be very popular. According to latest estimates from IHS Markit
, Apple shipped 12.7 million units of its flagship phone in the first three months of 2018, making the iPhone X the most popular phone in the world.
While the number of shipped units is considerably lower than what Apple achieved with the iPhone 7 Plus a year earlier (18.3 million), it is still remarkable that the ultra high-end (and expensive) iPhone X beat every other model on the market. Samsung’s most popular model was the Galaxy Grand Prime Plus, an entry-level model that costs less than $150.
As our chart illustrates, Apple
dominate the top 10 list for the first quarter of 2018. IHS cites the delay of new model releases as a likely reason for the lack of phones from Chinese manufacturers on the list.