Facebook Paid $42 Per WhatsApp User

When Facebook announced that it would pay a total of $19 billion to acquire WhatsApp, many were astouned by the price. Considering WhatsApp's huge and immensely engaged user base though, $19 billion doesn't seem as much anymore. Assuming an active user base of 450 million, Facebook paid around $42 for each of WhatsApp's users. The users of Facebook, LinkedIn and Twitter are all valued considerably higher if market capitalization and active users are taken into account. Was WhatsApp a bargain after all?

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This chart compares how highly users of different social networks / messaging services are valued.

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Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Facebook: number of daily active users worldwide 2011-2023
Countries with the most Facebook users 2024
Facebook: average revenue per user 2011-2023, by region
Facebook: monthly active users in North America 2010-2023
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Facebook users share Philippines 2023, by age

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