E-Commerce in the U.S.

U.S. Holiday Shoppers Feel Pressured

The holidays are all about friends, family... and overspending? When it comes down to it, most Americans are not thrilled about reaching into their wallets for the winter festivities. According to LendingTree’s 2019 Holiday Spending Survey, 75 percent feel pressured to buy presents for the friends and family, with the average U.S. shopper shelling out more than $600 on the holiday.

Anxiety is also plaguing consumers, with 69 percent worried about disappointing their children. More than half of shoppers have lost sleep over buying presents and at least 40 percent of consumers expect to go into debt over the holiday. In fact, 30 percent said they were still paying off debt from last year’s celebration.

Description

This chart shows the percentage of holiday spending attitudes among U.S. adults.

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What has consumers in the United States feeling stressed or worried about the holiday season in 2023?
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Amount of money consumers in the United States expected to spend on holiday gifts from 2006 to 2025 (in U.S. dollars)
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Share of planned consumer spending on gifts during the holiday season vs. last year in the United States in 2020
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Anticipated e-commerce spending during holiday season in United States in 2023
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Amount of effort consumers in the United States put into buying gifts in 2024
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How much do U.S. consumers plan to spend on holiday shopping in 2025?

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