Rakuten Insight in Vietnam, over 80 percent of respondents stated that their reason for holiday shopping was that there were plenty of sales going on during that time. Meanwhile, about 31 percent of them shopped during such time because that was the time when they had more money to spend.
According to a 2023 survey on shopping behavior conducted by Main reasons to do holiday shopping in Vietnam as of November 2023
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Rakuten Insight. (December 4, 2023). Main reasons to do holiday shopping in Vietnam as of November 2023 [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/
Rakuten Insight. "Main reasons to do holiday shopping in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/
Rakuten Insight. (2023). Main reasons to do holiday shopping in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/
Rakuten Insight. "Main Reasons to Do Holiday Shopping in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/
Rakuten Insight, Main reasons to do holiday shopping in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/ (last visited April 23, 2024)
Main reasons to do holiday shopping in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/