Holiday Season Shopping in Canada - Statistics & Facts

The holiday season is considered the busiest time of year for the retail sector, with a surge in trade typically commencing on Black Friday, the day following U.S. Thanksgiving. Deemed an American shopping tradition, the annual Black Friday sales have gained increasing popularity in Canada in recent years with consumers eager to find a bargain. Despite Alberta embracing the Black Friday ritual with a 14 percent increase in spending, they were the only province to see a decrease in overall spending in the fourth quarter of 2015, compared with the previous year. Though 28 percent of surveyed respondents in Alberta claimed they overspent during the holiday season.

With rising competition and retailers promoting sales as early as Halloween, the modes of advertising and marketing used by merchants can be influential to business. While a survey conducted in October 2015 found that 42 percent of desktop/laptop owners planned to make online purchases on Black Friday, traditional media sources such as flyers and in-store promotions were still the method of choice for consumers researching Black Friday promotions. Technology, apparel and toys accounting for the leading categories of gifts consumers planned to research online before buying in person.

The average holiday shopping expenditure for Canadians shopping in-store in 2015 was $1,164 Canadian dollars, with children and partners being the people consumers spend the most on during the holidays. A survey also found that gift cards and apparel were the most popular holiday gift items consumers planned to purchase in 2015, fortunately concurring with the gifts adults would most like to receive that year. While respondents aged 55 and over were the most organized shoppers in 2015, leaving an average of only 17 percent of their gifts to be purchased at the last minute, men left nearly 30 percent of their shopping to the eleventh hour.

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Holiday season shopping in Canada - Important statistics

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Holiday season shopping in Canada
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